Pro Installer Guide to Installer Support - Issue 02 | Page 3

Installer
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ISSUE 02 AUTUMN ‘15

A big thumbs up!
I

n a little over a year since it was introduced, The VEKA UK Group’s
Approved Installer Scheme has been met with unprecedented success,
already welcoming over 600 businesses to date. The dedicated Approved
Installer team has been inundated with positive testimonials, praising
what Approved Installers, Fabricators and Suppliers have found to be the
Scheme’s main benefits.
Instantly met with widespread interest at its 2014 FIT Show launch,
the Approved Installer Scheme offers a package of support designed to
promote and benefit businesses through commitment to supplying high
quality products from The VEKA UK Group – the industry’s leading
manufacturer of PVCu window and door systems.
Leeds Windows was quick to sign up to the Scheme, joining in September 2014. Company Director, Dave Crossley, comments:
“Our Approved status instantly gives customers complete confidence in
the company, especially when we contact them off the back of enquiries
submitted via the VEKA website. As the calls are solicited by customers,
they’re in no doubt about our affiliation with The VEKA UK Group and,
therefore, conversion rates are inevitably higher.
“While they see the value of working with a local company, choosing
an Approved Installer gives customers the peace of mind that comes only
with the backing of a revered national brand.
“The online Marketing Hub has been great for creating customised
materials that raise awareness of our Approved status. These include
maintenance guides which feature our logo as the main branding but
supported by the Approved Installer branding, and stickers that make our
fleet of vans really stand out.
“We’ve won some great jobs, directly as a result of being an Approved
Installer. Recently, for example, we took a job to install two bay windows
and – as the customer was so impressed by our work – were promptly
invited back to install a composite door, too!”
Stephen Wild, Director at Clitheroe Plastics concurs: “Being a VEKA
Approved Installer is a huge bonus when it comes to lead generation. Our
whole team agrees on the positive
impact that personalised marketing materials, created
via the online Marketing
Hub have had on the
business. We’re especially

proud of our retail brochure and how clearly we’re presented as having
the support of The VEKA UK Group.
“The leads we receive from enquiries on the dedicated homeowner-facing website are indispensable. We know that customers want – and are
expecting – to hear from us, so the conversion rates are fantastic. In the
last two weeks alone we have received and won two jobs this way.
“I can’t think of any way in which the Approved Installer Scheme hasn’t
benefited our business.”
Elaine Sanderson, Director at Derbyshire’s Sanderson Windows added:
“Not only have we received lucrative sales leads from online enquiries,
but the added kudos that Approved status gives makes customers much
more open to considering the other products we offer. For example, we
mentioned the new Imagine Bi-Folding Door to various customers last
week and have already put quotes together for three of them.”
Amy Grundy, National Sales Manager for the Approved Installer Scheme
says: “We’re delighted to hear all these success stories from our Approved
Installers. When we launched the Scheme we knew it could offer real,
tangible advantages for VEKA and Halo customers, and it’s great to hear
this confirmed by the companies themselves. I would urge any of our
customers to get in touch to find out more. It can’t be stressed enough
that the Approved Installer Scheme is completely free to join and could
really benefit your business.
“We’re also keen to ensure that existing Approved Installers and Fabricators are taking advantage of all the marketing and sales support available
through the scheme, so they should feel free to call our dedicated team
for a chat about exactly what is available to help generate leads and boost
sales.”
To learn more about the Approved Scheme’ 2&V