Business
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SURGE IN MARKETING SERVICES DEMAND AS UK FIRMS PREPARE FOR 2025
With the marketing landscape evolving rapidly , more companies are recognising the need for expert guidance to navigate modern marketing complexities . Purplex , celebrating its 20th anniversary this year , has positioned itself as a strategic ally for businesses aiming to enhance their presence and drive growth .
Purplex ’ s integrated approach combines cutting-edge digital strategies with established tactics , creating a powerful lead generation engine for clients . The company ’ s team of 100 industry insiders brings decades of experience and a deep understanding of the unique challenges faced by businesses in their sectors .
Andrew Scott , founder and MD of Purplex , commented : “ The marketing world is changing at a dizzying pace . Strategies that worked just a few years ago are no longer cutting it . We know that running a business is challenging enough without having to keep up with the latest marketing trends . Your focus should be on what you do best - delivering top-notch products and services to your clients . That ’ s why we ’ re here – to partner with you for the very best results .”
As economic uncertainty and world events continue to shape the business landscape , more companies are turning to specialist agencies like Purplex to help them navigate these challenges and capitalise on emerging opportunities .
With 2025 approaching , firms are urged to reassess their marketing strategies and consider partnering with industry specialists . Those who invest in professional marketing support now will be best positioned to thrive in the coming year and beyond .
www . purplexmarketing . com
DECEMBER 2024 | 43
Business
INSIGHTFUL STATE OF FENESTRATION MARKET OVERVIEW AT 2024 GLAZING SUMMIT
Andrew Scott , MD and founder of leading marketing data supplier Insight Data , kicked off the 2024 Glazing Summit with a bang by offering an exclusive snapshot of the fenestration market .
Drawing on data collated by Insight Data ’ s specialist research team , which conducts an impressive 20,000 monthly phone calls to ensure real-time accuracy , Andrew shared key data , emerging trends and essential market insights . The presentation , which was well received by the audience , was specifically designed to help industry professionals make informed business decisions and take advantage of new opportunities in the ever-evolving landscape .
Andrew ’ s state of the industry report has become a highly anticipated element of the Glazing Summit which was created , by Andrew , in 2018 . Every year since , Andrew has provided a comprehensive overview of the current market conditions , along with a forward-looking forecast for the next 12 months and this year was no different .
Since it was launched over 17 years ago , Insight Data has tracked and analysed the glass and glazing sector providing invaluable and unique data , trends and insights to over 700 companies operating within the industry .
If you missed this year ’ s Glazing Summit , there ’ s still a chance to access the exclusive data and insights presented by Andrew and his team at Insight Data . Download the full report now to gain the latest fenestration market overview , visit : www . insightdata . co . uk / reports-2024 /
DGCOS NAMED LEADERSHIP TEAM OF THE YEAR
The Double Glazing & Conservatory Ombudsman Scheme ( DGCOS ), as part of QA Scheme Support Services , has been victorious at the Be Inspired Business Awards ( BIBAs ), Lancashire ’ s premier business awards , winning Leadership Team of the Year .
Louise Fletcher , Deputy Managing Director of QA Scheme Support Services , said : “ The team is dedicated to creating an environment of excellence within the organisation , driving for a people-centric work environment that ’ s operationally efficient , through training and supporting our people to be the best they can be . Collectively , we foster the values of respect , integrity , teamwork , and communication at all levels of the organisation and encourage wellbeing for all .
“ We ’ ve implemented Mental Health Awareness Days and appointed three trained Mental Health First Aiders ( MHFA ) to support our team . We ’ ve added other rewards like personalised tokens of appreciation and team-building activities too , which have significantly increased employee engagement , boosted motivation and reduced staff turnover .
“ The leadership team maintains these standards through rigorous quality control measures , targeted training and quarterly offsite senior management sessions .”
www . dgcos . org . uk