42 | DECEMBER 2024

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Andrew Scott added that although the first Labour government financial statement in 14 years represents the biggest tax hike in recent memory , the time is also ripe for companies to respond by focusing on growth .

“ There is no doubt that the Budget will hit small and medium businesses particularly hard ,” he said , “ with the knock-on effect that firms will have to reduce pay rises and become more cautious on recruitment .

“ However , none of us can afford to bury our heads in the sand . Adversity always provides opportunity .”

Following October ’ s Budget , companies will have to pay National Insurance contributions at 15 % on salaries above £ 5,000 from April , up from 13.8 % on salaries above £ 9,100 . The Government hopes this will raise an additional £ 25bn a year . Also , employment allowance , which allows smaller companies to reduce their NI liability , will increase from £ 5,000 to £ 10,500 .

Also from April , the legal minimum wage for over-21s will rise from £ 11.44 to £ 12.21 per hour .

Andrew ’ s three-point plan for business survival is :

• Focus on growth – with profits being raided with tax , companies must drive revenue lines to make up the difference .

• Drive operational efficiency – is everyone on the team as productive as they should be ? 80 % of the work in many companies is carried out by 20 % of the staff . Focus on systems and processes .

• Consider outsourcing elements of your business , partnering with specialists with more expertise , efficiencies and performance to allow you to focus on core-competencies .

www . purplexmarketing . com

Insight Data , the UK ’ s leading glazing industry marketing data specialists , has announced a significant milestone in its email marketing operations , successfully delivering five million emails to recipients in 2024 - its highest-ever annual total . This achievement represents a huge increase from the company ’ s previous record of 2.2 million emails in 2022 , demonstrating strong , consistent growth in its data management and marketing services .

Alex Tremlett , Commercial Director at Insight Data , said : “ This milestone reflects our commitment to providing precise , targeted marketing solutions for the fenestration sector . Our success rate is built on the quality of our data and the expertise of our marketing team .”

The company ’ s database has a high proportion of direct email addresses , ensuring communications reach decision-makers rather than generic company inboxes . This targeted approach has proven particularly effective for businesses in the glazing industry looking to reach specific audiences . In addition , the Insight Data team constantly updates and verifies contact information , ensuring exceptional delivery rates and campaign effectiveness for its clients .

Insight Data ’ s email marketing service combines industry-specific data with sophisticated campaign management . The

company ’ s marketing specialists analyse every aspect of email campaigns , from design to delivery timing , to maximise engagement rates .

The service is available both to companies seeking new prospect data and those with existing customer databases looking for professional campaign management .

Alex Tremlett added : “ This record reflects not just the volume of emails sent , but the quality of our data and campaign execution . We ’ re helping businesses across the fenestration sector connect with their ideal customers more effectively than ever before .”

www . insightdata . co . uk