Pro Installer December 2019 - Issue 81 - Page 44

44 | DECEMBER 2019 Business Glasgow-based Right Choice Homes was one of the UK’s first installers to buy into Customade’s tailored pro- gramme, which was launched at the FIT Show last May. In the first two months, it transformed Right Choice Homes’ digital presence and helped the firm to achieve a very healthy return on a modest invest- ment; an astonishing 1420%. Read online at Installer Makes the Right Choice Incredible results with Customade Digital Package for installer after year with Purplex Customade Group’s specialist team carried out a full ‘digital fitness’ audit and developed a bespoke package to quick- ly achieve measurable results for Right Choice. This included website optimisa- tion, web analytics and a targeted adver- tising campaign to capture new customers via social media. Right Choice also invest- ed in Customade’s Quote-To-Win app – an easy to use app that has been designed to help convert quotes to sales 24/7. Barrie Knox, owner of Right Choice Homes, explains: “Getting leads in and then converting them is a challenge for any installer, but we’ve overcome this hur- dle with the new app and a greater online presence. In the first two months, our lead campaign netted more than £20,000 worth of business– we’re very pleased with the results so far.” Improveasy sets the record straight for 2020 Following a record 2019 for the busi- ness, industry finance specialist Improveasy is preparing for another busy year as more installers get ‘finance ready’ for 2020. In a remarkable year, Improveasy helped hundreds of installers and home improve- ment companies consistently write millions of pounds of finance every month. In fact, this tremendous demand among consum- ers and installers for their flexible finance packages helped Improveasy grow by an eyewatering 138% in 2019. Inspired by its success, it’s full steam ahead for Improveasy with big plans and new initiatives to help installers get finance ready for January and the lucrative spring season. Along with continued support for their popular 0% APR and ‘Buy Now Pay Later’ packages, Improveasy will be launch- ing new services including 9.9% APR, ‘Buy Now Pay in 2021’ and subprime lending. Adrian Hicks, Senior Account Manager at Improveasy comments: “Without question, 2019 has been the biggest and best year in company history with incredible growth at Improveasy and across our nationwide network of installers. “In spite of tough market conditions and both political and economic uncertainty, finance has proven to be a transformative tool, helping hundreds of installers acceler- ate their sales and answer the buying habits of today’s consumer. With uncertainty set to continue throughout 2020, now is the time for installers to get finance ready. “Every single department at Improveasy is ready for the January rush, immediately followed by the lucrative spring season. January 2020 is forecast to obliterate all of Improveasy’s previous records with spending trends on an aggressive hike in a very clear direction. We’re here to support both new and existing partners every step of the way with exciting new products and expanded customer support.” Manchester-based Improveasy has been helping installers successfully integrate finance for almost a decade. The proven service allows installers to offer finance at the point of sale, without completing the stressful process of becoming FCA approved. Instead, Improveasy provides all the necessary training and support and allows partners to become Appointed Rep- resentatives (AR). This stress-free process means new partners can be registered and offering finance within just seven days. Finance applications can be complet- ed online with an instant credit deci- sion. Once the project is completed and fulfilled, the funds are with the installer within a couple of days. For more information call Improveasy on 0800 024 8505 or visit Droylsden Glass has been providing excellent home-improvement products and services to homeowners across Greater Manchester for over 37 years. Since partnering with Purplex last year, Droylsden Glass has seen a 211% increase in verified contact form leads in July 2019 compared with 2018 alongside a significant cost per con- version of 24%. The Purplex team implemented an SEO strategy consisting of strong, relevant con- tent and link building; as a result, website users have increased by 91%, sessions have increased by 135% and page views have increased by 159%. A strong remarketing campaign has gained more than 3,000,000 impressions and Droylsden’s Google My Business page, managed by Purplex, sees 996% more views on their images than other similar businesses. The family run business also scooped the Property & Construction Business of the Year award at the Pride of Tameside Business Awards courtesy of an award entry produced by Purplex. Kevin Thackeray, Managing Director of Droylsden Glass, said: “We wanted to join a marketing agency that knew the industry and our market and Purplex has shown why they are the leading full-service mar- keting agency in fenestration.” A14 Hits 85% Conversion Rate With Real Aluminium Software The new online quoting and order- ing system from REAL Aluminium has helped one installer to smash all targets and achieve an incredible sales conversion rate of 85% on REAL Aluminium win- dows, doors and glazed roofing products. Leicestershire-based aluminium specialist A14 Glass Rooms has also seen a fivefold increase in REAL Aluminium sales this year and boosted profit margins since it began quoting and ordering REAL products online. James Greenway, director at A14 Glass Rooms, explains: “It’s been a bumper year for us, which in no small part is down to the incredible support package we receive from REAL Aluminium. The tipping point for us was when we switched to online quoting and ordering from REAL – it has made the whole process of quoting and ordering products faster, easier and far more straightforward. We once had to manually create drawings and then wait two or three days for quotes to be pro- cessed, but now we can configure and quote products ourselves in a matter of minutes.” James first saw the REAL online quoting and ordering system when it was unveiled at the FIT Show and was immediately impressed with the ease and speed with which quotes and orders could be man- aged. Having decided to commit to the free software, he went along to a day-long training seminar where he learnt how to use it. “No installer wants to make mistakes, especially with a premium product like aluminium, and this system minimises the risk of errors by guiding you through each stage of the quoting and ordering process. Moving to the new software was seamless and we’re now using it to produce up to 100 quotes a month. It is an invaluable asset to our business and I would definitely recommend it to another installer.” A14 is one of a growing number of REAL Aluminium installers who are us- ing the new software to help them take control of their quoting and ordering, save valuable time, boost efficiency and access everything they need at any time of the day. Every installer that signs up for the software receives a tailored training session with a software expert. The train- ing sessions are free of charge and are designed to help them get the most of out of the cloud-based system.