44 | DECEMBER 2019
Business
Glasgow-based Right Choice
Homes was one of the UK’s first installers
to buy into Customade’s tailored pro-
gramme, which was launched at the FIT
Show last May. In the first two months, it
transformed Right Choice Homes’ digital
presence and helped the firm to achieve
a very healthy return on a modest invest-
ment; an astonishing 1420%.
Read online at www.proinstaller.co.uk
Installer Makes the Right Choice Incredible results
with Customade Digital Package for installer
after year with
Purplex
Customade Group’s specialist team
carried out a full ‘digital fitness’ audit and
developed a bespoke package to quick-
ly achieve measurable results for Right
Choice. This included website optimisa-
tion, web analytics and a targeted adver-
tising campaign to capture new customers
via social media. Right Choice also invest-
ed in Customade’s Quote-To-Win app – an
easy to use app that has been designed to
help convert quotes to sales 24/7.
Barrie Knox, owner of Right Choice
Homes, explains: “Getting leads in and
then converting them is a challenge for
any installer, but we’ve overcome this hur-
dle with the new app and a greater online
presence. In the first two months, our lead
campaign netted more than £20,000 worth
of business– we’re very pleased with the
results so far.”
www.customade.co.uk
Improveasy sets the record straight for 2020
Following a record 2019 for the busi-
ness, industry finance specialist Improveasy
is preparing for another busy year as more
installers get ‘finance ready’ for 2020.
In a remarkable year, Improveasy helped
hundreds of installers and home improve-
ment companies consistently write millions
of pounds of finance every month. In fact,
this tremendous demand among consum-
ers and installers for their flexible finance
packages helped Improveasy grow by an
eyewatering 138% in 2019.
Inspired by its success, it’s full steam
ahead for Improveasy with big plans and
new initiatives to help installers get finance
ready for January and the lucrative spring
season. Along with continued support for
their popular 0% APR and ‘Buy Now Pay
Later’ packages, Improveasy will be launch-
ing new services including 9.9% APR, ‘Buy
Now Pay in 2021’ and subprime lending.
Adrian Hicks, Senior Account Manager at
Improveasy comments: “Without question,
2019 has been the biggest and best year in
company history with incredible growth
at Improveasy and across our nationwide
network of installers.
“In spite of tough market conditions and
both political and economic uncertainty,
finance has proven to be a transformative
tool, helping hundreds of installers acceler-
ate their sales and answer the buying habits
of today’s consumer. With uncertainty set to
continue throughout 2020, now is the time
for installers to get finance ready.
“Every single department at Improveasy
is ready for the January rush, immediately
followed by the lucrative spring season.
January 2020 is forecast to obliterate all
of Improveasy’s previous records with
spending trends on an aggressive hike in a
very clear direction. We’re here to support
both new and existing partners every step
of the way with exciting new products and
expanded customer support.”
Manchester-based Improveasy has been
helping installers successfully integrate
finance for almost a decade. The proven
service allows installers to offer finance
at the point of sale, without completing
the stressful process of becoming FCA
approved. Instead, Improveasy provides
all the necessary training and support and
allows partners to become Appointed Rep-
resentatives (AR). This stress-free process
means new partners can be registered and
offering finance within just seven days.
Finance applications can be complet-
ed online with an instant credit deci-
sion. Once the project is completed and
fulfilled, the funds are with the installer
within a couple of days.
For more information call Improveasy
on 0800 024 8505 or visit
www.offercustomersfinance.com
Droylsden
Glass has been
providing excellent
home-improvement
products and services
to homeowners across Greater Manchester
for over 37 years. Since partnering with
Purplex last year, Droylsden Glass has
seen a 211% increase in verified contact
form leads in July 2019 compared with
2018 alongside a significant cost per con-
version of 24%.
The Purplex team implemented an SEO
strategy consisting of strong, relevant con-
tent and link building; as a result, website
users have increased by 91%, sessions
have increased by 135% and page views
have increased by 159%.
A strong remarketing campaign has
gained more than 3,000,000 impressions
and Droylsden’s Google My Business page,
managed by Purplex, sees 996% more
views on their images than other similar
businesses. The family run business also
scooped the Property & Construction
Business of the Year award at the Pride of
Tameside Business Awards courtesy of an
award entry produced by Purplex.
Kevin Thackeray, Managing Director of
Droylsden Glass, said: “We wanted to join
a marketing agency that knew the industry
and our market and Purplex has shown
why they are the leading full-service mar-
keting agency in fenestration.”
www.purplexmarketing.com
A14 Hits 85% Conversion Rate With Real Aluminium Software
The new online quoting and order-
ing system from REAL Aluminium has
helped one installer to smash all targets
and achieve an incredible sales conversion
rate of 85% on REAL Aluminium win-
dows, doors and glazed roofing products.
Leicestershire-based aluminium specialist
A14 Glass Rooms has also seen a fivefold
increase in REAL Aluminium sales this year
and boosted profit margins since it began
quoting and ordering REAL products
online.
James Greenway, director at A14 Glass
Rooms, explains: “It’s been a bumper year
for us, which in no small part is down to
the incredible support package we receive
from REAL Aluminium. The tipping point
for us was when we switched to online
quoting and ordering from REAL – it has
made the whole process of quoting and
ordering products faster, easier and far
more straightforward. We once had to
manually create drawings and then wait
two or three days for quotes to be pro-
cessed, but now we can configure and
quote products ourselves in a matter of
minutes.”
James first saw the REAL online quoting
and ordering system when it was unveiled
at the FIT Show and was immediately
impressed with the ease and speed with
which quotes and orders could be man-
aged. Having decided to commit to the
free software, he went along to a day-long
training seminar where he learnt how to
use it.
“No installer wants to make mistakes,
especially with a premium product like
aluminium, and this system minimises
the risk of errors by guiding you through
each stage of the quoting and ordering
process. Moving to the new software
was seamless and we’re now using it to
produce up to 100 quotes a month. It is
an invaluable asset to our business and I
would definitely recommend it to another
installer.”
A14 is one of a growing number of
REAL Aluminium installers who are us-
ing the new software to help them take
control of their quoting and ordering,
save valuable time, boost efficiency and
access everything they need at any time
of the day. Every installer that signs up for
the software receives a tailored training
session with a software expert. The train-
ing sessions are free of charge and are
designed to help them get the most of out
of the cloud-based system.
www.real-aluminium.co.uk