APRIL 2019 | 15
Seven things...
Read online at www.proinstaller.co.uk
4. Be an individual in a renowned network: 5. Your feedback is important to us:
Installers and locksmiths don’t have to worry about giving
up their identity when they join the ERA Installer Scheme.
The network has been designed to help them improve
their own individual brands by being associated with ERA.
From the get-go, independent businesses are actively
encouraged to retain their own brand identity – such as
their profile page, where the installer will have full control
over what information the customer reads about them.
It will contain their company logo, any associated icons,
text about the business and contact details. And, when it
comes to uniform, installers will have the option to include
their own brand with the ERA logo. ERA wants to promote a
healthy mix of installers that all bring something different to
the network, but with the backing of a global brand. For the
customer this means using a local company, that supports
their own community, while having the reassurance that
the products, training, and service will be world-class. For
the installer, it means that businesses of any size will now
be able to buy directly from ERA, and installers at any
part of the food chain will be able to affiliate themselves
with one of the industry’s best known and well-respected
security brands. Most importantly, where in the past, the
ERA Approved Partner scheme was only available to MLA
members, the new ERA Installer Scheme has opened up the
window of opportunity to a much wider audience. A major part of the ERA Installer Scheme will be the collection and collation
of feedback forms from customers at the end of every installation. ERA
understands that reviews and recommendations are all-important in today’s
‘Go Compare’ culture, but also appreciates that, for installers, this essential
after sales service is an extra to-do that not everyone can commit to, when it
takes time away from the next paid job. For this reason, members of the ERA
Installer Scheme will receive feedback forms with a freepost address that
can be left with the customer, after a job, and that’s all you need to do. ERA
will take care of the rest. Once the feedback form is sent back to ERA, the
team will upload the ratings and any additional comments to the installer’s
profile page, which will help to bolster your reputation in your chosen area.
And, as you can set the parameters in which you wish to work, all of these
reviews will soon build up to make sure you are the preferred installer within
the locale you have picked. If, for any reason, the feedback form isn’t received
after a certain time, ERA will also give the customer a gentle nudge on your
behalf, so you don’t have to worry about following up feedback or chasing
paperwork, giving the installer chance to do what they should be doing;
installing.
7. A clear view for
locksmiths and installers:
6. Here’s another reason Y:
In February 2019 ERA announced the acquisition of Y-Cam, the smart security pioneer.
And, as the UK has been cited as the fastest growing smart home market in Europe
– with smart security products coming second only to connected entertainment
products – when it comes to demand for these types of devices, members of the
ERA Installer Scheme will now be able to add Y-Cam to their portfolio of products
and expertise. The acquisition will make ERA one of the most advanced and capable
providers of smart security solutions for the home. Y-Cam’s proprietary cloud platform,
alongside its range of award-winning security cameras, alarms and sensors, will bring
ERA unrivalled expertise in the sector and substantial potential for further growth.
ERA has teamed up with Clearview Group
– Clearview, PRO Installer, The Locksmith
Journal – to bring you all the latest news and
developments on the ERA Installer Scheme. The
preferred choice of installers, locksmiths, security
specialists, architects, specifiers, fenestration
experts and more, these three magazines
are leaders in their field for getting the right
knowledge and advice into the right hands, and
are very much used as a mouthpiece for global
brands to inform, educate, and entertain the very
best in the business. Throughout 2019, stay tuned
to these titles for all the updates on the ERA
Installer Scheme; as well as the latest industry
news, expert comment, products and services
from the world of security, doors and windows,
construction, fire safety, and more.
WWW.ERAHOMESECURITY.COM/SECURITY-INSTALLER