14 | APRIL 2019
Seven things...
Read online at www.proinstaller.co.uk
THE YEAR OF THE INSTALLER
7 THINGS YOU DIDN’T KNOW ABOUT
THE ERA INSTALLER SCHEME
Security-conscious consumers rely on well-informed installers to safeguard their residential
and commercial properties and possessions with the best possible product. By making sure
that installers are confident and competent with all the latest smartware technology –
and mechanical security hardware – ERA knows that locksmiths, installers, and security
specialists will pick their product over that of a competitor. That’s why this year marks the
launch of the brand new ERA Installer Scheme. And, if you want to know more, as Pro Installer
is officially supporting the new scheme, you’ve certainly come to the right place…
1. You don’t have to be smart:
For increasing numbers of installers and lots
of locksmiths, it must seem that the only way
forward in business is to shift into smartware.
It’s certainly true that smart technology
is becoming more and more popular with
home and business owners, whilst providing
a business-boosting bolt-on for the installer,
but it isn’t the only area of the industry that
is being developed constantly. Mechanical
security is by-no-means old-fashioned and is
also moving into modern times with style. That
is why installers can choose to sign up to the
smartware scheme, or the traditional scheme,
or if you can’t decide which route to go down
to extend your knowledge and improve your
sales potential, why not do both?
2. A stepping stone
to homeowners:
ERA is proud to be putting the ‘middle
man’ back into the buying process. In
simple terms this means that when a
home or business owner wants an ERA
product, the support team will match
them up to an installer in their area
through its Find An Installer portal,
getting those all-important leads for
the best installers that sell and set up
the best security products to protect
their property and keep their family
safe and sound. The installer will be
fully-trained in the product, and can
price up the job as normal. ERA is but
a matchmaker. ERA also continues
to invest heavily in the promotion of
its installer network on both a local
and a national level, so – on top of
support from the ‘top down’ in the
form of installer support helplines,
marketing materials, product training
and promotions – installers will also be
getting those all-important grass roots
contacts that SMEs and ‘one-man-
bands’ rely on.
3. There’s literally
nothing to lose:
Zip, zilch, nothing, nada.
That’s how much the starter pack of
branded beanie hat, clipboard and pens,
van decals, and feedback forms for the ERA
Installer Scheme will cost when you sign up.
Then in just five simple steps you’re ready to
go:
• Go to the ERA Installer Scheme page
• Are you an installer for Security
Hardware, Smartware or both?
• Are you a MLA Approved member?
(entering MLA number will add a logo to
their personalised page)
• Choose the radius you want to cover
for work, which will drive the postcode
search results
• Customise your page with information
about their company and specialisms
If you choose to upgrade your membership,
you will also receive branded sweatshirts,
polo shirts, and jackets with the ERA logo
and your own company’s branding. Want
to take part in bespoke training courses so
you can get to grips with the ERA products?
Yeah, they’re free too.