20 | APRIL 2018

Read online at www . proinstaller . co . uk

Let ’ s be realistic . As a merchant , the products you ’ re most inclined to try and sell are the ones that are easiest to sell . You ’ ve got targets you need to hit – and some let you hit those targets much quicker and easier than others .

tradespeople have been led to believe that PVCu is the most thermally efficient , environmentally friendly option on the market , for example . But it isn ’ t .

A unit ’ s energy efficiency rating is determined by the glass , not the frame – and making a PVCu window pumps 160kg more carbon dioxide into the at-

Short answer - no , they ’ re not . Modern timber offers better longterm value than the alternatives , is quick and easy to maintain , and is priced far more competitively than you ’ d expect .

Once , timber products were far from perfect . They were made of softwoods , susceptible to rotting and warping when exposed to the elements , and genuinely did require regular maintenance to keep in good condition .

But that was decades ago – and joinery has come on leaps and bounds in that time . All a modern engineered timber window needs is a light sanding and recoating once a decade , and it ’ ll last at least 60 years – considerably longer than the lifespan of your average PVCu product .

In fact , when it comes to performance , in many respects it ’ s timber that ’ s now leading the pack . A lot of homeowners and

mosphere than making a timber one does .

It ’ s a similar story when it comes to fire resistance . It ’ s often claimed that PVCu is the best material for fire doors and similar products - but plastic windows can contain lead , cadmium and mercury among other harmful chemicals , which are released in extreme heat and can cause permanent respiratory problems .

But even if all that is true , the misconceptions about timber are still widely held . Doesn ’ t that mean it ’ s more time and cost-effective to stick to selling what your customers are familiar with , rather than trying to bring them round to the virtues of timber ?

Again – no it isn ’ t . With quality timber products from a proactive , sales-focused manufacturer like West Port , you can make more sales , enjoy higher margins , and hit your targets more quickly .

How ? It ’ s simple – we ’ ll sell it for you .

If you get a lead for one of our products , or even if someone visits your counter and expresses a passing interest in them , take their details and send them through to us . We ’ ll take it from there .

Our dedicated sales team will contact them , and do everything they can to convert the lead . If they succeed , you get the sale , and we get the custom .

You might think we ’ ll have our work cut out , selling premium-quality timber products to cautious traders . But we often find we ’ re pushing at an open door .

Consumer appetites have shifted dramatically over the past ten years . There ’ s a desire to get away from ever-present white PVCu , and a new interest in more stylish , tasteful alternatives .

Builders and other tradespeople know this – and on the phone with one of our hugely passionate and knowledgeable salespeople , it ’ s often not long before they see the sense in offering timber .

So don ’ t write off the greenest , safest , most desirable window and door material on the market . It ’ s got huge potential to help you make more sales , hit target , and grow your counter – and at West Port , we ’ ll do all the hard work for you . For more information , don ’ t hesitate to contact us today .

www . west-port . co . uk