DESIGN TIPS
CREATING
COMMUNICATION
In Your Advertisements
WITH JESSICA SANCHEZ
Did you know that it takes three seconds or less to stimulate the brain only by what the eyes see ?
There ’ s a science behind creating effective visual communication that involves mastery of the brain and understanding how it reacts when presented with eye-pleasing and engaging graphics through a combination of images , colors , words , shapes , space , form , and value .
All these elements combined can create strong emotional responses , which can help establish a connection between you and your audience .
We experience emotion as energetic frequencies . When we see an advertisement that creates a feeling of happiness for example , your brain not only recognizes it , but stores it .
" You want to VISUALLY CREATE the feeling ."
Humans are very visual creatures , so your brand ’ s marketing materials must utilize this science to make a lasting impression , stand above your competitors , and ultimately incite a sale .
Here are five quick tips to help you create effective visual communication in your advertisements :
1 . SIMPLICITY IS KEY
Keeping your entire message simple is the most important thing when creating an effective advertisement . Don ’ t overdo it with lengthy and overly wordy sentences . You want your copy to be short , clean , and to the point . This is especially important with your CTA ( Call-To-Action ). Don ’ t confuse it with too much information or competing CTAs . One good CTA is all you need .
2 . USE EFFECTIVE HEADLINES
Headlines are often one of the first things people will see in an advertisement . Therefore , you want to not only use headlines to garner interest , but also utilize the rules of typography to ensure your headline is attractive and pulls in the eye immediately . Never underestimate the power of a good headline .
3 . DON ’ T BE AFRAID OF NEGATIVE SPACE
White or color space is your friend ! Don ’ t clutter it up — the more you add , the less appealing it becomes to the eye . Advertisements that are too busy will instantly lose interest from the viewer .
4 . BE YOU-NIQUE !
One of the most crucial parts of creating an effective advertisement is standing out from the crowd . It is essential to find a unique and creative angle and run with it .
5 . CHOOSE YOUR IMAGES WISELY
During the creation process , you ’ ll want to take time to choose your images carefully . Find the image that helps represent the exact feeling you want to create . You ' ll know it when you see it .
You want to visually create the " feeling ". The feeling itself is a vibrational frequency that the brain recognizes . The more you can connect on these levels with your audience the more successful your campaign will be . When you establish an emotional connection with your audience , you are making your brand memorable and becoming relatable , which builds trust .
And remember , once you ’ ve settled on an advertisement and it ’ s time to release it to your audience , PrintingCenterUSA is here for all your printing needs ! With postcards , magazines , brochures , and more , our experts can help you get all the materials you need to relay your message efficiently and effectively .
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