REBRANDING
NEW YEAR , NEW LOOK !
6 Tips For Rebranding Success
WITH JESSICA SANCHEZ
Your business is important to you , and how you present your company to the world is a huge decision .
Have you considered a new logo , or a brand refresh ? Or maybe even a new website ? There are many things to consider , but don ’ t let fear hold you back from change .
The new year brings an opportunity for a new look , and there ’ s no better time to refresh your business ’ s brand than now . Whether you ’ re a creative designer performing the work for a client or you ' re the business owner , here are 6 tips for success :
1 . PUT IN THE WORK
It is absolutely necessary for you to do the research and get to know the company and the vision . No one else is going to do it but you ! Put the time and effort into knowing exactly who the client is , even if it ' s you . I always start with the 5 W ' s ( who , what , why , when , & where ); you will be surprised how helpful this is for any project large or small .
2 . STUDY YOUR COMPETITORS
Watch what your competitors are doing and take note of what you like and don ' t like . This is where you can pull in many new ideas for your company .
3 . GET COMFORTABLE EXPERIMENTING
Whether you are provided with a lot of direction and inspiration or not , you will need to be very comfortable experimenting . Even if you don ’ t think an idea will work , try it out . You ’ ll never know what could become without stepping outside your comfort zone . Your experiment could be the next big thing .
4 . TAKE RISKS
The biggest risk is not taking any risk at all . The only strategy guaranteed to fail is not trying . Don ’ t be afraid to study new market trends and unconventional data when developing new ideas . The worst thing that can happen is your new concept is not what you wanted , or it failed . Then you move onto another and continue the process .
5 . BE PREPARED TO FAIL
Failures often create the best outcome . Throughout the conceptual phase , failure is normal and you should expect to experience some measure of it .
6 . LET THE STYLE DEVELOP NATURALLY – DON ’ T RUSH IT
It may take longer than everyone wanted to finish , but it will all be worth the wait . As the expert on the brand , you ’ ll know when it feels right , so it ’ s important to always listen to your intuition and advocate for your vision . Your confidence will flow into your work .
Rebranding anything is a journey of trial and error — one that requires you to put the work in , experiment with new ideas , and trust the process .
Once your rebrand is complete , it will be time to update your promotional and other business materials with
your new branding , which is where our expert team at PrintingCenterUSA comes in . We can handle all your business printing needs , from business cards to catalogs to posters and more !
Jessica Sanchez
Mad Scientist behind all things creative at PrintingCenterUSA , I help millionaires avoid bankruptcy and businesses grow and thrive . I inspire people to get more out of their business and take risks that win . I ’ ll turn a pile of ideas and concepts into a well-oiled , money-making machine . I ’ m a workaholic who is constantly conceptualizing aesthetically pleasing packages to deliver to an unanticipating audience . An expert at making money while I sleep , I ’ m a visionary , artist , illustrator , planner , creator , maker of cool things-but my official title is Creative Director .
I am the owner of over 30 internationally sold camouflage patterns for the water transfer printing industry including YOTE and Foxy Lady , and I was first in the world to manufacture and distribute transparent fire and skull designs . My designs have been seen on the Sportsman Channel , Pursuit Channel , Immortalized TV Show , Predator Quest TV Show , SHOT Show in Vegas , ATA Show , best of show winners at multiple car and motorcycle shows nationwide , Legacy Sports International and Ruger firearms , hard hats for the Gold Rush TV crew , and even a hard hat for Donald Trump .
Summary : Global trendsetter with over 28 years in graphic design and printing industries .
Dream , Design , Deliver-that ’ s what I do .
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