By: Najiyyah Brooks, CEO Serendipity Media Publishing, LLC DivaZone Magazine, LLC www. serendipitymediapublishing. com
A MARKETING DREAM COME TRUE FOR SMALL BUSINESS
HOW TO EFFECTIVELY MARKET YOUR COMPANY … ON A SHOE-STRING BUDGET!
Marketing is defined as a suite of principles and strategies you use in your business to create awareness of your product and services.
When you are running a small business every dollar matters … there is no room for error and very little desire to explore unnecessary risks. You simply cannot afford to.
One more thing you simply cannot afford to do is to NOT market your business. Depending upon your background you may know a thing or two about marketing … but be honest … beyond a textbook understanding are you certain which of the many marketing principles will best help you achieve your goals or are you still guessing? Many find themselves stuck in the guessing zone, become frustrated and do nothing.
Marketing is vital to the life and sustainability of your business: As much as the service or product you are offering. Without a consistent effort on your behalf packed with knowledge, strategy and tools you will not survive. Once you tap out of your warm market … your shelf life is on the countdown. It is a harsh reality.
The good news is that YOU NOW HAVE THE OPPORTUNITY TO THRIVE IN AN ARENA OF MARKETERS and fellow Small Business Owners who understand that NO MAN or WOMAN is an island. We need each other to survive. We must become educated as to the principles of marketing and not leave our destiny to a hit or miss ad or a $ 500 booth at the next expo.
What you need is a NETWORK of people across this nation who are on your team … who share resources freely, support each other ardently and believe in the sustainability of minority small business passionately. You also need to be plugged into a company that owns its own marketing mediums with the ability to distribute information nationally to help you not only become equip and educated as to the principles of marketing but to integrate you into events, online media, magazine ads, promotions, etc.
NAJIYYAH’ S NUGGETS … BEFORE YOU CAN BRAND OR MARKET EFFECTIVELY … YOU MUST SPEND A CONSIDERABLE AMOUNT OF TIME IDENTIFYING YOUR CORE( NICHE) AUDIENCE.
Who is your customer? What do they NEED? What do they LIKE? How do they like things presented? Where do they live, work and play? TEST THE WATERS – When you have a non-existing advertising budget you are forced to be creative, but that is your BIGGEST advantage if you are willing to do the work. The Serendipity Media Publishing, TRIFECTA NETWORK, can help you discover these truths and offer you the benefits of Marketing Synergy across this nation … ALL ON A SHOE- STRING BUDGET!
TIPS FORMAXIMIZING YOUR MARKETING EFFORTS ON A SHOE STRING BUDGET …
Identify who your target market is and what your target wants and needs Provide relevant solutions with your products or services... it’ s not about you, but the customer ALIGN YOURSELF WITH A THRIVING NATIONAL NETWORK... why start from scratch and try to find customers in isolated efforts when you can reach out to a group? And even better... one that you can belong to? Build and establish business relationships and SUPER SERVE the customers... referrals will follow Be consistent in how you brand( identity and position) your business Marketing is an ongoing process... IT CANNOT STOP! A business that wants to be sustainable and profitable should continually invest time and energy in marketing.
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