Hair Trends
Paul Joseph Professionals
featuring Paul J. DiGrigoli
Keeping it Simple with Paul DiGrigoli Mon 11:30a- 12:15p
Room 126B
Paul DiGrigoli, known nationally for his business classes, will be bringing a different twist to Philadelphia. As a special treat- Paul will be doing a live hair cutting demonstration, sharing the newest techniques for fall and winter. Don’ t miss this opportunity to see Paul condense decades of knowledge into hours!
See pages 54 & 72 for additional classes by Paul J. DiGrigoli
Presented by PA Beauty Supply
Radiant System
featuring Heidi Monahan
Experience Radiant System Sun 9:30- 10:15a & 2:30- 3:15p Mon 2:30- 3:15p
Room 115C
Experience a new and innovative system that will change the way you perform your color services. Lift and deposit fast, vivid colors that normally take hours to achieve can be done in under an hour. Color correct, fill, high, lift blondes and browns can now be done in half the time and your client’ s hair will never be compromised.
Presented by PA Beauty Supply
Retro Hair
featuring Heidi Monahan
The Art of Free Form Cutting Sun & Mon 12:30- 1:15p
Room 115C
Put fun and creativity back into our craft. Heidi will share how to create personalized looks for your clients. See where the hair lives as well as what it is willing to do. All of this is achieved by dry cutting the hair. Creative cutting techniques as well as tips and tricks to achieve the perfect look will be the focus of this class.
Presented by PA Beauty Supply
Brazilian Blowout
featuring the Brazilian Blowout Team
The NEW Brazilian Blowout 3 Step System Sun & Mon 1:30- 2:15p
Room 115C
Whether you are a veteran of performing Brazilian Blowouts or a graduated student joining the hairstylist world, this class will teach you how to preform and customize a Brazilian Blowout utilizing the new 3 STEP SYSTEM from A-Z. In this class, you will also learn social media techniques and traditional marketing methods.
Hair Color 101
Featuring Candy Shaw, Cassandra Platinum, Ricardo Santiago & David Velasco Moderated by Tracey Hughes
The Most Common Questions about Hair Color: Answered!
Sun 9:30- 11:00a Room 126A
Coloring hair is common, mainstream and even expected today among people of all ages, walks of life, genders, lifestyles and professions. As commonplace as it is, coloring your hair is not a process to take lightly. Do-it-yourself hair color abounds- and is one of the quickest and easiest ways to wreck your clients locks. They may think they’ re saving a few bucks buying a box color, but we can vouch that DIY hair color fiascos happen all the time … and professional color correction services are never cheap nor easy. In-salon hair color services are a different ballgame. In the hands of a hair color expert using a high-quality color line, your tresses take on new life with rich, vibrant tones that bring out your skin and eye color, with artfully placed highlights that play up your best features, in customized shades created for you. We see every day the lift and excitement that fresh hair color brings to our guests. Join us in this Hair Color 101 panel to talk through the most common questions about hair color.
Sun 11:30a- 12:15p( Color) Sun 2:30p- 3:15p( Cutting)
The Santiago Brothers featuring Ricardo Santiago & Carlos Santiago
Brother v. Brother Room 126B Room 111AB
Experience this one-of-a-kinda barber v. cosmetologist class with two of the industry’ s biggest educators. In this fun and informative session, these two talented brothers will share their collective expertise; Carlos as a barber and Ricardo as a cosmetologist. Together they will show you how to take elements from both professions and apply them to your clients back at the shop. This class is a must see if you want to improve your craft and diversify your skills.
Presented by
PA Beauty Supply
Mycolor
featuring Amy Gardner
Color Contouring Sun & Mon 11:30a- 12:15p & 3:30- 4:15p
Room 115C
Join Mycolor for a class with Amy Gardner, the Mycolor Artistic Director! Amy will share how to customize your color placement for each client. Work smarter not harder with this collection of techniques. Watch Amy create custom seamless looks using techniques such as color melts, shadow roots, vpainting and foliage. In Amy’ s 25 years in the beauty industry she has traveled the country bringing her extensive color knowledge to stylists and inspiring them with her creative take on color placement. Amy’ s energy and passion for the industry motivates stylists to step outside of the box and energizes their creativity.
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