BUSINESS FORUM
Growth & Success
LIKE THE RIVER THE SALON
NAJAH AZIZ
TOMB45
CHRIS BOSSIO
STEPHEN GOMEZ BUSINESS COACHING
STEVE GOMEZ
Beauty and Business
SUNDAY & MONDAY 10:00 - 11:00a • W414A
In this one-hour business class , Najah Aziz , nationally acclaimed stylist and owner of Like the River the Salon in Atlanta , GA will share her best practices for salon professionalism , how to build a thriving salon business , attracting celebrity clientele as well as tips for successful social media marketing and branding .
For a workshop with LIKE THE RIVER THE SALON > see page 62
Building a Brand
SUNDAY 2:30 - 3:30p l MONDAY 11:30a - 12:30p • W224A
Is cutting behind the chair no longer enough ? Come join Chris Bossio , co-owner of Tomb45 , for an indepth discussion on how he went from “ Just a Barber ” to having one of the fastest growing companies in the barber industry . This class will include beginner steps to starting your own brand and how to keep it growing .
For additional classes with TOMB45 > see pages 35 , 65 & 76
Recruiting 101 !
SUNDAY 10:00 - 11:00a • W330A
As a leader , the reality is that your staff supports your salon as much as your customers and that a powerful team truly makes the difference . This session will help you support your culture with your existing team to drive staff retention while strengthening your recruiting and orientation systems to help you find , train and retain new team members !
Financial Fitness
SUNDAY 1:00 - 2:00p • W330A
Making more money means learning how to turn top line sales into more bottom-line results ! This is usually easier said than done . This class will break down critical areas that you can identify to help you give your bottom line a boost . Rate yourself in areas that support profitability ; learn key financial performance indicators and how to improve them and understand how to determine what your profit point needs to be .
It ’ s About Time You Raise Your Prices !
MONDAY 11:30a - 12:30p • W330A
In this session , discover how to make the money you deserve and embrace service-price increases with your customers . It ’ s that simple . Learn to “ Charge Your Worth ”. In this class , you will learn about raising prices based upon your expenses ; when to raise prices and how to raise prices with no fear !
For additional classes with STEPHEN GOMEZ BUSINESS COACHING > see page 58
HAIRBRAINED
GORDON MILLER
TOMEKA ’ S BEAUTY
TOMEKA |
PAUL J . |
JAMES |
DIGRIGOLI |
Supercharging Your Future : Lessons Learned from the Pandemic
SUNDAY 4:00 - 5:00p • W414A
Featuring some of the industry ’ s most dynamic educators , this thoughtful panel conversation will focus on how positive learnings coming out of difficult times can propel us to new heights - in life , career , and business . Moderated by Hairbrained ’ s Gordon Miller , the panel features 4 powerful leaders who are sure to inspire you to take full advantage of the opportunities ahead .
Panelists : @ staygold31 ( Sofi Pok ), @ hairbycherryp ( Cherry Petenbrink ), @ najahliketheriversalon ( Najah Aziz ).
Returning to the Salon Post Pandemic – Business Roundtable
MONDAY 10:00 - 11:00a • W315A
Join the conversation with like-minded savvy business owners for this round-table discussion led by Tomeka James , Paul J . DiGrigoli , Amy Carter and Kevin Kirk . Let ’ s discuss what it ’ s been like returning to the salon post pandemic . We will be sharing our pandemic wins . Hear what others have done to jump back in creating six figure incomes and beyond . Strategy is necessary for success , and we will be diving into how to create a long-lasting successful business . This is a must attend workshop if you are ready to focus on what true opportunities are ahead of us .
AMY CARTER
KEVIN KIRK
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