Classes are FREE with your show pass.
#PremiereBirmingham
Presented by Life of Riley Salon Supply
Presented by Life of Riley
Salon Supply
JKS International Hair
Care Products
Pure Brazilian
featuring John Kaytaz
featuring Taylor Longsworth
Quick, Easy Ste ps of Color Correction with
ALL hd PLEX
Sun & Mon 12:45 - 2:00p & 2:30 - 3:45p
East Room D
Often stylists are scared or intimidated by color correction thinking that at the
end they will get uneven results, maybe even damage the hair and that it will
be very time consuming. This class is formatted so you can feel comfortable
and at ease with the challenge of color correction as well as being able to get
the client out in a reasonable amount of time. By using easy to follow charts,
diagrams and a packet that you can take with you along with a FREE full size
ALL hair defender PLEX2 application kit, John Kaytaz will simplify the process
along with share advantages of JKS Italian Colors, developers, bleaching
powder and all hair defender PLEX.
Smooth, Healthy, Gorgeous Hair
Sun & Mon 11:00a - 12:15p
North Room A
Thousands of stylists use Pure Brazilian everyday due to it’s lovely
scent, ease of application, same day washout and gorgeous results. The
consistency of Pure Brazilian’s results is what keeps clients coming back
time after time. We are here to give stylists amazing products and to give
their clients beautiful hair.
Presented by Life of Riley Salon Supply
Watercolors Haircare
Presented by Life of Riley Salon Supply
Keep it REALLY INTENSE
Keune Haircosmetics
Sun 9:00a - 6:00p
Mon 9:00a - 4:00p
The Art of Hair Design
Sun 9:00a - 6:00p
Mon 9:00a - 4:00p
Exhibit Floor
Booth 1600
It was nearly a century ago when a young pharmacist named Jan Keune bottled
his first product in 1922 in Amsterdam. He put his name on it and his heart
and soul in it. That same creative passion lives in Keune today, as we work
from the heart for the head in more than 80 countries around the world. As
an independent, family-owned and -operated hair care company, we are the
hands-on decision makers in every facet of our business. We gear our long-
range planning on the success of stylists for generations to come. People are
our business and our mission is simple: make inner beauty shine. As your loyal
industry partner, Keune develops only the finest hair color, innovative retail
products, and educational programs.
Exhibit Floor
Booth 1501
Get out of the box! Come get artistic and learn all about WATERCOLORS
INTENSE shampoos. Bold, creative color is what the WATERCOLORS
education team is all about. Maintain, refresh and try-out direct dye colors
like never before!
Ryan Teal
NEW!
Dry Haircutting for the
Modern Salon
Sun 11:00a - 12:15p
Presented by Life of Riley Salon Supply
Alfaparf Milano
Infinite Creativity
Sun 9:00a - 6:00p
Mon 9:00a - 4:00p
Exhibit Floor
Booth 1403
Alfaparf Milano is the #1 Italian brand in the salon industry worldwide. We think
differently to design innovative products that have never been seen before. Join
us in discovering Alfaparf Milano’s endless palette of colors and shades for
infinite creativity.
East Room C
Not only is dry cutting a great recommendation to learn for every hairdresser,
but in order to stay relevant in and know how to recreate modern haircuts it
is a necessity. Dry haircutting can be a great addition to every hairstylists
portfolio of services. Its fun, fast and extremely beautiful. There is no better
way to add extreme texture than to see how the hair is going to lay when it is
dry. Join us while we cover the basics of this advanced way of haircutting.
Razor Cutting Made Simple
Mon 11:00a - 12:15p
East Room C
Every day in the salon you are lucky to have one haircut for you, everything
else is a money maker. Why not add one of the most diverse tools to your kit
and make every hair cut fun, fast and a money maker. The razor is the most
misunderstood tool in the hairdressers kit. However, it is the most versatile
as well. In this class we will explore the rules of razor cutting and prove that
the UN guarded straight razor can be used to create any shape that a straight
scissor can create, if not more.
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