Premiere Birmingham Day Of Show 2018 | Page 20

Hair Trends Presented by SalonCentric Presented by SalonCentric Surface Sam Villa ® featuring Kim Oakley featuring Jesse Linares Razor Revival Sun 11:00a -12:00p East Ballroom B The underestimated power of a razor as an everyday tool in a hairdresser’s arsenal can limit creativity and the guest experience! Often overlooked because of the myths the industry has built around this emotional tool, a razor can be used effec tively in almost any haircutting scenario. Dive head first into the depths of proper razor use and the vast array of techniques that can be utilized to create anything from loose lived-in texture to strong deliberate lines in this very focused event. Walk away owning the why, when, do’s, and don’ts of this everyday tool! Authentic Design Mon 12:00 - 1:00p East Ballroom B Authenticity leads the way this year as we return to what is natural, honest and real to each of us. Hairdressers can release their sense of creativity to design looks for their clients that are truly built to suit today’s lifestyle. Everyone is looking to cash in on “Fringe Benefits” with short, shagged and micro fringe for the guest looking to make a bold statement while social media is flooded with 70s inspired long curtain fringe for a softer aesthetic. These add an element of interest to the long reigning champion of hair trends… the lob. But now, the lob is taking on a slightly different silhouette to stay current with the up and coming challenger for the top seat… the modern shag as layering continues to make a strong statement. Cuts are created to allow hair to move in all directions and the more rigid sides from the continued barber influence are being shaped with shears and razors to get away from the “fresh from the salon” look. Embrace true natural texture or recreate a natural texture through technique, tools and product. Dust off your rollers, round brushes and curling irons because volume on top has finally returned! Cut it Short & Cut it Long with Surface! Sun 9:30 - 10:30a & Mon 9:00 - 10:00a Concave layers, disconnection, compression cutting, piecing and weave cutting! Learn the most sought after lines and layers of today! THE LOOK: Surface Urban Gypsy Front and Center. Short layers with soft inversion featuring compression cutting, piecing and weave cutting. THE LOOK: Surface Urban Gypsy Freedom. Long, Concave Layers with a blended disconnection. Raw. Organic. Street Glamour. Shadow, Melt and BalayBRUSH with Surface Pure Color! Sun 12:30 - 1:30p & Mon 12:00 - 1:00p Presented by SalonCentric amika Viral Braids featuring Amanda Elaine featuring Matt Swinney Advanced Framework L’ANZA Dream B.I.G. Exhibit Floor Booth 112 Join Matt Swinney – Global Creative Director, 4-time NAHA Winner and Behind the Chair - One Shot Winner and experience L’ANZA, the only brand dedicated to the salon professionals success in a B.I.G. way! We believe in the beauty industry and hope to inspire you to grow your salon business. Learn how you can partner with the only brand that heals, seals and protects hair from the inside out. Let us help you Dream B.I.G. (Believe.Inspire.Grow.) 20 North Room D Ever wish you could recreate all these hot braids flooding your timeline? This is the class for you! Insta-famous looks are deconstructed and taught “from the crown” for a simplified yet intense learning experience, which will leave you ready to take your skills to the next level. From accent braids and tribal looks to statement braids, these advanced looks are easily customizable and photo-ready. Guaranteed to become client favorites! L'ANZA Healing Haircare Sun 9:00a - 6:00p Mon 9:00a - 4:00p North Room F Shadow, melt and up your balayage game with the new BalayBRUSH technique resulting maximum color diffusion with Surface Pure Color! Learn to create the most sought after color looks of 2018! The Surface Contour Melt featuring the technique to create the perfect melt to accent any facial shape AND the Surface Pure Color Veil featuring Pure Shadowing and an overlay to create the perfect POP of draped color. Sun 11:00a - 12:00p & 5:00 - 6:00p Mon 12:00 - 1:00p Presented by SalonCentric North Room F featuring Katelyn McGinn Sun 9:30 - 10:30a Mon 9:00 - 10:00a & 3:00 - 4:00p North Room D Following a step-by-step approach to foundations, this course covers techniques crucial to all aspects of styling. Learn #hairhacks such as pinning with a purpose, backcombing with intention and mastering the perfect pony. Leave this class with two full looks including how to achieve that on-point “Glam Chignon”.