Premiere Beauty Classic Show Preview 2018 | Page 7

STAGE
Each presentation = 1 CE hour
Location: Exhibit Hall
Presented by SalonCentric
Rafe Hardy
Josh Perez
Dawn Atkinson
OPPOSING FORCES
Your hair can reveal a great deal about you. A haircut can express the hard and soft side of your
personality. Come join Sexy Hair on the Premiere Beauty Classic Main Stage to learn how haircuts can
be styled to make you go from edgy one day to demure the next. Learn creative and unique styling
techniques that will leave you feeling motivated and inspired at the salon. Expand your barbering
business by learning several new techniques that will give your clients the perfect personalized cut.
A former salon owner with over 25 years experience in the professional beauty industry, Hardy oversees
Sexy Hair’s creative team, creating and teaching stylists the company’s twice-yearly haircut collections
and developing new show formats. In collaboration with Sexy Hair Director of Education Stephanie
Polansky, Hardy is also responsible for the curriculum at the The Sexy Hair Santa Monica Academy.
A perfectionist to the core, Josh Perez has been recognized as both Master Artist of the Year and
International Master Artist of the Year. Even after 12 years in the industry, he continues to evolve as an
artist, believing you should never turn down a new opportunity. This commitment to advancement earned
him the Personal Growth Award from Sexy Hair.
Lala Chihaia
@lalasupdos
I DO: BRIDAL AND BRAIDED STYLING
Explore the romantic, lucrative world of weddings. Say “I Do” to Lala’s innovative bridal techniques and
feel confident in your updo abilities.
Lala, known by most as the artist behind Lala’s Updos Brand, is a bridal stylist and educator based
in Sacramento, CA who travels around the world sharing her passion for upstyling with fellow artists
through her Educational Program and hair show performances.
As Owner of Lala’s Updos Bridal Studio in Sacramento and with over 12 years of experience, Lala has
trained in Europe and United States, published in all the prestigious magazines from the Beauty Industry
such as Modern Salon, American Salon, Behind The Chair, Beauty Launchpad, New Trends Hair and
winner of 2015 One Shot Award – Updo Category from Behind the Chair.
As a proud member of the CosmoProf Artistic Team, Lala has rapidly become a leader in the bridal
industry through her large variety of styles and her educational tutorials.
Hard working and dedicated, Atkinson is proud to have had the opportunity to showcase her talents in
several high profile assignments including working backstage at a New York Fashion Week runway show,
The Revolution (Cirque De Soleil) and Sexy Hair ad campaign photo shoots. Her work has also been
featured on Modern Salon and Beauty Launchpad magazine.
Sun 3:40 - 4:30p
Mon 12:40 - 1:30p
Sun 2:40 - 3:30p
Mon 2:40 - 3:30p
Included at no additional cost with your Show Pass
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