Knowledge of the Competition Differential
Competitive Advantage
Product Superiority
-
Versatility
Efficiency
Storage
Handling
Time
Safety
-
Service Superiority
Appearance
Design
Mobility
Packaging
Life
Expectancy
Adaptability
-
Source Superiority
People Superiority
-
-
Time Established
Competitive Standing
Community Image
Location
Size
Financial Soundness
Policies and practices
Delivery
Inventory
Credit
Training
Merchandising
Installation
Maintenance
-
Personal knowledge and
skill
Knowledge and skill of
support people
In