PRODUCT KNOWLEDGE
Know everything.
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The Product
Itself
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Performance
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Manufacturing
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Distribution
Channels
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Service
Available
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Application of
Product Knowledge
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Information About
the Company
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External characteristics
How to use
All available options
Adaptability
Life expectancy
Tolerance to wear and stress
Maintenance and supplies needed.
How is it made
Quality control
Distribution strategy.
Pricing policies
Media support
Target markets
Service policies
Service personnel
Know when to use it.
Can be a hindrance if you talk too much
Don't assume that it is solely the
company's responsibility to educate
you.
History
Product evolution
Present customers
Benefits of Gaining Product Knowledge
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Gives you pride self confidence in the product
Gives you self assurance
Allows you to diagnose the customer's problems
Enables better customer service
Gives you an air of competence
Can sell to experts and to beginners