PRA 2nd Quarter Newsletter 2013 April-June 2013 | Seite 2

A

sure sign that business is booming
is the back-to-back store openings
of Rustan’s Supermarkets in two
prominent cities in the South. 

A brand-new branch was opened in Evia City,
a master-planned integrated community in Las
Piñas, while Rustan’s Ayala Alabang Village branch
was reopened, unveiling spacious interiors and
a more modern look.  Rustan’s Supercenters Inc.
(RSCI) president Donnie Tantoco said the company
is tapping into more markets

“whose lifestyle needs we can
also address, giving them a quick
shopping experience that ensures

S

wedish furniture retailer Ikea plans to
enter the Philippines.

Christian Rojkjaer, MD of Ikano Retail
Asia, the franchisee of the retailer in
the region, says the market is ready for
Ikea. Rojkjaer has met the Department of Trade and
Industry (DTI) for an investment briefing.
“What I see is a population with families that
like their homes. That’s what we’re selling,” said
Rojkjaer. Aware of the competition that awaits,
Rojkjaer believes the country offers a big market for
the brand and welcomes competition. “I think we
will make a lot of the suppliers here even better by
competing with us,” he said.
The first three stores are planned for Manila, and
potential locations outside the city are also under
evaluation.
(Inside Retail Asia, 02/21/ 2013)

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they are able to get everything
they need under one roof.” 
Present at the Ayala Alabang Village reopening
were Ambassador Bienvenido Tantoco Sr., RSCI
Chairman Rico Tantoco, and Ayala Alabang
Village Association President Frederico Sarabia. 
Meanwhile, the grand Evia City launch was
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