PR Pitch 1 | Page 20

PRESS RELEASE Embargoed until 1stMay 2013 Katie Eary & Kanye West team up for AW13 fashion film Over the lenght of the campaign three press releases will be sent to the press. MARCH 13 1st press release will aim to announce the launch of ‘the fabulous life of Katie Eary’’ campaign in relation to the AW13 collection collection without revealing Kanye West collaboration. Katie Eary is proud to announce the collaboration of Kanye West in the Autumn/ Winter 2013 fashion film of the label. The film, set to be release in June 2013, will be the second collaboration between the designer and the sensational hiphop star. After the extraordinary ‘ The blood is the life’ AW14 show in January, critically acclaimed by the press, 2013 definitely seems to be the year of success for