Tactics
3. Katie Eary and Roc Nation present Glastonbury after party at Rose club
The event will represent the opportunity for Katie Eary to finalize her brand positioning within
the ‘street couture’ market by associating with one of the most powerful Hip Hop label: RocNation. RocNation, founded by Jay-Z is famous for the successful selection of hip hop artists it
produces but also for the lavish glamorous lifestyle of its artists, which include Rihanna, Kanye
West and Rita Ora amongst others.
The party will see Katie Eary and Roc Nation partnering to celebrate the come back of Glastonburry 2013 festival, the Bristish musical event of this summer.
The event, which will take place on Thursday 27th of June at the Rose Club in Mayfair, will only
see a selection of carefully selected guessts and members of the press invited. The event will
feature a red carpet area where guests will be photographed by the media. The lavish party,
unique to the London scene, has for objective to be largely debate within the local and international press thanks to its A-list attendance and the uniqueness of the partnership between the
American label and the British designer.
Katie Eary &
RocNation
Glastonbury
after party ,
June 2013
The party will be largely organized by Katie Eary’s label and will try to communicate the essence
of the label trough element such as decorations, model, dancers and selection of drinks while
roc nation will be largely sponsoring the event and enable Eary to reach for an exclusive guest
attendance from the Hip Hop world.
4. Social media campaign
Launch of Instagram
Twitter
The viral video heavily promoted on all across Katie Eary social networks will invite viewers to
retwit the AW13 fashion film while ashtagging the party #RocWithEary. 3 x 2 winners will be
invited to join the VIP Glastonbury after party event.
Facebook
Share the video/ like the page and win a Katie Eary t-shirt signed by designer Katie Eary and
Kanye West as well as gain exclusive access to VIP Glastonbury after party event. 1x2 winners
Launch of Instagram
Will be updated by Katie Eary herself and shall content personal imagery from Eary’s daily life
– from the studio to the clubs.. Aim to feature snaps with A-listers to attract more followers to
the page
Viral Twitter campaign
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