Targeted Audience
While the campaign will have for aim to carry on establishing Katie Eary amongst its existing fan base, it will also intend to reach a new and larger audience.
18-30 Female – European and American
Student – new graduate – young professional
Middle/upper middle class
Caucasian and mixed ethnicity
Sensible to the ever-changing fashion scene
Read sartorial publication including Vogue, Love and ELLE magazine.
Influenced by celebrity fashion
Interested in rich and famous lifestyle
Live in metropolitan cities such as New York or Paris.
Like to spend on unique fashion garments
Shops at high street store but also enjoy visiting niche designer
stores and designer sample sale
How she would perceive the brand
New, fresh and eccentric label from the exciting London scene lead by an interesting fearless designer.
She would perceive the garments as pieces to mix
and match with toned- down clothing from high street
stores to create unique combination of fashion.
18 - 28 Male European and American
Artist or student
Middle class
Not influenced by fashion trend – likes to wear what strike his attention
Unconsciously influenced by hip hop fashion
Fashion influencers include – Kanye West , Will I am and Tinie Tempah
Young and careless
Like partying an socializing
Is recognized for his natural sense of fashion
How he would perceive the brand
A ‘dope’ label from the exciting London scene lead
by an interesting fearless designer who hangs out
with cool celebrities.Want to hold a garment because it looks cool – interesting and unique.
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