CURRENT Audience
An expending Katie Eary fan base has settled through North Asia – South Korea, Japan, China. In Europe, Katie Eary remains considered as a niche designer,
with a very specific target audience. She is also popular amongst hip-hop and r’n’b artists who have successfully contributed to the success of the brand by
sporting Eary’s clothes during press events.
18-25 Male and Female- North Asia
Student – young professional
Upper middle class
Fashionistas
Bold and daring sense of fashion
Eccentric
Asian ethnicity
Live in metropolitan cities of South Korea, Japan and China
Sensible to European emerging designers
18-28 Male & Female– Europe
Students - young professionals – artists
Generation ‘cool kid’ – Free spirits
Sensible to eccentric fashion
Eccentric – outspoken - bold
Strong sense of fashion
Professional in the creative industry/ freelance/ artist/ student
Middle Class
Mix high street clothes with unique signature designer garment.
Lives in urban area
20-35 Male & Female– International
Multicultural ethnicity
Celebrities and artists
Uses social network daily
Ambassador of the brand in media
Hip Hop / r’n’b music scene
Powerful personalities
Eccentric
Fashion icons
Model of current youth generation
Trend leaders
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