SWot
STRENGHT
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Unique visual style
Large offer: Womenswear + Menswear + swimwear
Strong designer personality
Past celebrity endorsements
Quality of clothes
Strong Asian fan base
Label taking off independently ( not funded anymore)
OPPORTUNITIES
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WEAKNESSES
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Price range
Confusing brand identity
Low European fan base
Low social media following
No online interaction with audience
Few collaborations
Establishment within women swear market
Music collaboration
Clarify brand identity
Improvement of the Social media platforms
Improvement of official website
Divided gender catwalk shows
THREADS
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Taste for controversy
Known as a menswear designer
European economic crisis
Association with hip hop can be controversial
Financial independency
SS13
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