Is Text Messaging Funny? You decide
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Every so often, I have the wonderful opportunity to make introductions among my clients in a way that brings value to everyone. Recently, my client Mobile Marketing company ProTexting.com was paired with another one of my clients America’s most loved Comedian, Wali Collins, to make a series of videos showing just how funny text messaging can be. I also had met the director Alex Vachon of Cartouche Creations LLC on a previous trip to NYC and thought that with his directorial gift for comedy he was a perfect fit for this project. Wali Collins knew Dani Zoldan, owner of comedy club StandUpNY located on the upper west side, who graciously agreed to provide the venue for the shoot that would take place during a live comedy show.
This is the first time ever that text messaging was incorporated into a Standup Comedy routine. It’s also the first time a mobile marketing company has worked with a professional Comedian to tell their story and
deliver their message about the power of text messaging. Another first--this is the first time a Comedian created a hilarious improv routine using texting and technology before a live audience where there is no mercy if things go wrong.
Making the video was not without complication! The first time the shoot was scheduled on July 18th Manhattan was struck with a torrential thunderstorm that flooded subways. There were several reports of people on the street getting struck by lightning. For anyone who has ever been stuck in Manhattan during a huge storm, you get to redefine the concept of wind and rain. Hailstones the size of golf balls rained on Union Square. This storm was a real showstopper, and the audience never showed up, so the shoot was rescheduled for August 1st.
The August 1st shoot worked-out beautifully and guests who attended were given complimentary cocktails by Milano Vodka, which is a vodka made in Italy, totally sustainable and made with pure artesian water, to boot!
Kalin Kassabov, CEO of ProTexting.com, said, “I want to thank everyone for being part of this project! We’ve received incredible feedback from everyone who participated. I hope you enjoy seeing the videos as much as we enjoyed making them. Wali didn't just get a few new fans, he added a legion of new followers!!! We are all excited to see the launch of the videos and can’t wait to hear the feedback from the public!”
The new creative campaign was a collaborative effort among Comedian Wali Collins, ProTexting.com CEO Kalin Kassabov, and film director Alex Vachon of Cartouche Creations LLC. The video was shot during a live comedy show at the StandUpNY