PQ - Pequannock Quarterly Issue 02 | Page 12

Marketing

Marketing is a collaborative and fun class that all grades enjoy taking . Students in grades 9-12 are able to take Marketing I . In this class , students learn about the 4 P ’ s of marketing ( Product , Place , Price , and Promotion ), branding , re-branding , product packaging , and much more . The class provides lots of important marketing information and students are given many fun projects that reflect what they have learned about the marketing process . Students who enjoy this class are able to go on to Marketing II , which is a student run class . In this class , students apply what they learned during their Marketing I class to run the school ’ s social media accounts . Marketing II students create and post content for the PTHS Nation Instagram , Facebook , and Twitter accounts . By using the marketing strategies that they learned previously , Marketing II students are able to come up with new ideas on how to keep the other students at PTHS informed on sports , clubs , and events happening at the school through social media . This class focuses on goals for our school ’ s social media , such as increasing our followers and keeping our current followers engaged and entertained . Those eligible are also able to take a third year of Marketing as part of our Marketing Capstone course .
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