3. Create a powerful, clear and consistent message
Having a clear understanding of your brand and your brand message will ensure that everything you write, including your articles, blog posts and social media messages continues to portray a clear and consistent message. When planning my content I know the topics I write / speak about( including branding, marketing and mindset) will help servicebased business owners in getting noticed, hired and paid what they’ re worth. This is a consistent message that I continue to share with my community therefore building my reputation as an expert in my field. Q: What are the topics you are an expert in? Do these topics relate to one target market? Is your target market interested in this topic? How frequently will you connect with your audience?
4. Attract your ideal client
A strong brand and brand message will enable you to attract and speak directly to the needs of your ideal clients. It’ s vital you understand the problems and issues your clients are experiencing and demonstrate that you have the solutions to support your clients in overcoming these problems once and for all. My ideal clients are service-based businesses that have amazing value to offer their clients however continue to struggle with generating the level of income they desire. My clients can see that I provide a solution to their issues in my article / blog posts and videos / podcasts and when they’ re ready to take action and generate the level of income they desire they know where to find me. Q: Are your communications attracting your ideal client? If not, is your message focused on the needs of your target market? Are you explaining the benefits and results your clients will achieve through investing in you?
5. Create a unique brand that is difficult to copy
While your competitors may try to emulate what you are doing, it will be difficult to maintain because an authentic brand is one that is unique to you and very difficult to copy and maintain in a believable manner. Q: What makes you unique? What qualities and characteristics do you possess that have enabled you to generate amazing outcomes and can become your promise of value to prospects? Remember, these things are unique to you and will become an important element in building a strong brand. To start building a powerful and authentic brand, ensure you identify your unique qualities and strengths; communicate a clear and consistent message that speaks to the needs of your ideal client; and continue to showcase the value and benefits your clients will achieve through investing in you.
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