Here are five benefits of building a strong, authentic brand
1. Position yourself as an expert
Having a strong brand will enable you to position yourself as a specialist to build a reputation as a credible authority in your field. Showcasing your knowledge and expertise in your articles / blog posts and through sharing your success stories and that of your client’ s is important. Q: What are your strengths and talents? What makes you unique and sets you apart from your competitors? What stories can you share to showcase your expertise?
2. Charge a higher fee due to increased perceived value
It’ s a well-known fact that experts and specialists are able to charge a higher premium for their services because of the perceived value. When I first started the career coaching arm of my business some 15 years ago and compare it to where I am now, through building my brand and positioning myself as an expert I have been able to increase my fees by over 12,000 %. I would never have been able to achieve this if I had a weak and incoherent brand message. Q: What’ s the value you offer clients? What solutions can you offer them to help them overcome their issues and problems? Are you writing about this convincingly in your marketing materials?
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