Marketing not only involves the business activities of promoting and selling your products or services, but also includes a deep insight into the different psychological elements that relate to identifying and understanding your customers’ needs. Proprietors must develop marketing plans based on their customers’ psychological traits, their characteristics and desires. In doing so, administrators need to have an intimate familiarity with the following:
* What influences your customers’ purchasing decisions?
* What are your customers’ purchasing behaviors?
* What do they like to do?
* What do they value?
* What do they want?
* What do they need?
* What kind of music do they listen to?
* What motivates them emotionally?
* What are the problems that affect their lives?
* Where do they shop and why?
The above go beyond simple demographic information, such as age, gender, and income. Owners must develop complete profiles of their customers’ needs and desires to better provide the products or services that their customers actual want. Otherwise, there is a disconnect between the owner, the business, and its customers, and in the end, the business suffers greatly.
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Marketing not only involves the business activities of promoting and selling your products or services, but also includes a deep insight into the different psychological elements that relate to identifying and understanding your customers’ needs. Proprietors must develop marketing plans based on their customers’ psychological traits, their characteristics and desires. In doing so, administrators need to have an intimate familiarity with the following:
* What influences your customers’ purchasing decisions?
* What are your customers’ purchasing behaviors?
* What do they like to do?
* What do they value?
* What do they want?
* What do they need?
* What kind of music do they listen to?
* What motivates them emotionally?
* What are the problems that affect their lives?
* Where do they shop and why?
The above go beyond simple demographic information, such as age, gender, and income. Owners must develop complete profiles of their customers’ needs and desires to better provide the products or services that their customers actual want. Otherwise, there is a disconnect between the owner, the business, and its customers, and in the end, the business suffers greatly.