To the average business owner, marketing is simply the actions taken to promote your products or services. These activities involve promotions, events, advertisements, the use of social media, and public relations. However, if you believe that the above activities are all that’ s needed to build a successful brand, then you possess only a rudimentary understanding of the concept of marketing. As a result, the extent of your business success or lack thereof, will reflect your limited comprehension.
VS.
rand
By: Dede Newby
Along the East coast, 10 small business owners were asked, what’ s the difference between branding and marketing? Can you guess how many knew the answer? We will get back to that question later. In the meantime, let’ s examine the difference between branding and marketing and the role these essential elements play in your business.
[ What is Marketing? ]
To the average business owner, marketing is simply the actions taken to promote your products or services. These activities involve promotions, events, advertisements, the use of social media, and public relations. However, if you believe that the above activities are all that’ s needed to build a successful brand, then you possess only a rudimentary understanding of the concept of marketing. As a result, the extent of your business success or lack thereof, will reflect your limited comprehension.