Media
and Success
Twitter. com
Twitter, is where you go to stay on top of industry trends and build relationships with media. Daily, thank everyone who RTs( re-tweets) you. Say hello to new followers. Use the search box to find out about new ideas or concepts that interest you. If you see some good resources, re-tweet the ones that interest you. The reason why people are confused about Twitter is because they are following other confused people. When you are connected to key people, then you start to see the usefulness. Here are 3 good reasons to use Twitter:
1. The media is there because news breaks on Twitter. If a tornado happens, someone is taking a picture and posting it on Twitter.
2. It is the best research source we have in terms of social media. You can instantly look up a term and you will see some links and articles.
3. A wonderful money-saver. If you want to see how people feel about something, you don’ t have to spend money on a focus group. You can just ask a question. You can save money by knowing what people like or don ' t like. Honda did this, with the car that they produced and people went out on the twitter page and tore the car up. Honda never released the car.
Pinterest
. com
Pinterest if you need to tell a visual story.
All Social Media Sites:
Make sure you are consistently touching people – reaching out. Whenever you share or repost, always add you own something to it. Otherwise you are not building your own expertise; you are building the brand of the other person.
In closing, I asked Crystal if she would share 3 pieces of advice she would like to leave with our Power Culture readers. She shares this with you all:
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Stay on purpose. When you know where you’ re headed and know what your goals are, don’ t allow people to pull you into their vision if it’ s not in your alignment. If it can strengthen your brand, then do it. If not, leave it.
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Know your value. When you know your value, it will allow you to have a more profitable business and happier life. You will do things and work on projects that are worthwhile.
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To create systems. You have to have a systematic mind. Make things measurable in those systems. You need to have a systematic mind in your business or you need to leave it as a hobby. Systems are HUGE! When you find yourself doing the same thing on a regular basis, find out a way to do them efficiently. After I speak with someone about a speaking engagement- I contact my assistant, and she is on a timer to complete a set number of tasks to facilitate the terms, contract, agreements and paperwork.
Be sure to connect / follow Crystal Washington! You will never be disappointed and she will always keep it real.
45 POWERCULTURE APR2013