Social
Goals
It’ s not uncommon entrepreneurs to make mistakes with their marketing and social media plans when starting out. Crystal shared some great insight on common issues she sees in new client’ s marketing plans. She expressed that the“ biggest mistake is people coming with no measurable goals in mind. If you have no goals, you don’ t know when you’ re successful. You don’ t know what amount time you should be spending to get the best out of it. Where will you end up? You must have goals and be able to go to your business coach / consultant knowing what they are and what you expect to come of them and BY WHEN! It’ s the consultants’ job to tell the client how they can help them reach their goals. But it is your job to have them”.
Just as it’ s uncommon for entrepreneurs to make mistakes in their marketing and social media plans, it is not uncommon for them not know how to use or leverage social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Google +. It can be overwhelming, especially if you do not understand how they work or if they would benefit your business. Given only 10 minutes a day, Crystal gave us a quick, easy daily social media plan:
Facebook. com
Facebook is all about building a community. If you’ re trying to crack a hard cookie on Linkedin, try to find them on FB, and start commenting on things that they are interested in. Daily, wish all of your friends a happy birthday; check all your inbox folders including your“ Other” folder; check in with your key contacts( those hard cookies- special people); then just post one interesting, funny or useful post per day- Effective Sesame Street!
Google
+
Google + is where you go to connect with people who have like thoughts and are BRILLIANTthought leaders. If you need inspiration, if you need to learn about cutting edge, G + is that.
LinkedIn
. com
“ Look at your social network as a tool. First you must understand what you are trying to do. That determines what tools you will need. The weird lil’ tool that you can do everything with in the box, will probably be LinkedIn. For example, LinkedIn- You can create a professional list of contacts that see you as an expert and you can call them should you need them. Is this something you need in your business! Anytime anyone endorses you on LinkedIn, thank them. Then share what you have been up to on a status. Check your messages, add your business contacts as you meet them daily, then comment, and add one post in your groups.
44 POWERCULTURE APR2013