How to Get Unstuck
For entrepreneurs who are getting stuck and overwhelmed with trying to stand out as an expert amongst all of the noise in the digital space she suggests,“ Be yourself. Figure out who you don’ t want in your world and stop trying to please those people. Your endeavor every day should be to honor the audience who will love you for everything you are and everything you’ re not. Don’ t get feedback from people who will never buy what you have to sell and who don’ t get you. Building a brand is not about converting people- it’ s about creating things that attract the people who already want to be in your world. Think, what am I willing to walk away from in order to build a brand that’ s honest and true to who I am?”
A good book to read on this is‘ Killing Giants’ by Stephen Denny.
Her Tips for Women Entrepreneurs
1.
Stop identifying yourself as a female entrepreneur because great ideas can come from any gender, nationality and any set of reproductive parts. Women are doing themselves a disservice by segregatingor only associating with other female entrepreneurs. Make sure you’ re not limiting your world to possibilities.
2.
Understand the value of asking for help. It’ s one of the most powerful things you can do and is not a sign of weakness. When you put a request out to the universe it’ s amazing what and who will come to help. Be the change you want to see in the world. Be strong enough to ask for help.
3. 4
You are good enough. Repeat. You are good enough! There is no one out there who can’ t tell you that you aren’ t as bright, savvy and as smart as you want to be. We are all a work in progress, we make mistakes, but you are good enough- now.
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Give more than you ask for. Ask,“ How can I help you? Not what you can do for me.” That has paid off for my business a lot.
32 POWERCULTURE APR2013