PowerCulture Magazine Apr 2013 Apr. 2013 | Page 31

Her entire brand, her business, is built around helping her clients efficiently find their own“ Fuck Yeah.”

Meet Erika Napolentano.
I’ ve been dying to get one on one with Erika knowing I’ d leave her feeling stronger and empowered, but also understanding that there was a lot of business acumen and expert knowledge behind this fiery personality.
She can be seen speaking to large audiences at some of the top conferences in the world including Entrepreneur Magazine ' s Growth Conference and her own monumental TED talk in 2012.

“ People don’ t want gimmicks. People want you. Be you, because everyone else is taken.”

But who is this lady? Erika is a woman who aims to reach a new level in life and business daily and who helps her clients do the same. She wants them to not look back with regret, but to look forward with tools and techniques to make their business’ future brighter, profitable and most importantly, real. She only surrounds herself with people who challenge her to do better, not try to change who she is at her core. She is growing her community one loyal evangelist at a time.
Her entire brand, her business, is built around helping her clients efficiently find their own“ Fuck Yeah” or in essence, discover their authentic voice and beliefs, being able to stand on them, and create a platform and tribe around their message.
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