What to Create:
Blog
Posts
( 22 Tips to Creating Compelling Blog Posts )
Presentations
( post on Slideshare )
Videos
( Youtube- Video Marketing Tips )
Case Studies
( Create a Killer Case Study )
Publications
( share on issuu )
Articles
( send to Ezine and About )
Audio Bombs:
This is my term, but are basically short recordings of you dropping tips, tools, advice and words of encouragement on your audience. Try audioboo.
Get help where you need to. One of the BEST places to go for help in writing your content, making it compelling, and leveraging it is CopyBlogger. Also, why not ask your audience what they want and need, then crafting a tool for them? This has proven to be very effective in getting your audience involved, sourcing their needs, then satisfying them while also branding yourself as a trusted resource. Win-win.
Crafting your own writings, publications and resources sprinkled with keywords, products and services, your social media links and contact information can be a fruitful part of your marketing strategy as this will lead the Google crawlers and potential customers back to your website.
In 2013, you can ’ t even google the word marketing without pulling up hundreds of articles on content, hot content, content creation...... basically, it ’ s not going anywhere, and why should it? To help your audience filter through the clutter and find the best person to solve their problem-you, why not make it easier for them by consistently learning, creating, and crafting tools for them that mixes your unique voice, original thoughts and solidify your content queen status.
21POWERCULTURE APR2013