However, for some people, consummation of potassium sorbate leads to allergic reaction, thus restraining
market growth to a certain extent. In addition, allergies to potassium sorbate are more visible with cosmetics
and personal products. Some of these allergies include skin or scalp irritation. Yet, increasing investment by
leading industry participants for research & development of lower risk products is expected to sustain market
growth over the next seven years.
The market is broadly categorized into four major segments based on the application type such as food &
beverages industry, pharmaceutical sector, personal care products and industrial sector. The food & beverages
industry is considered as one of the fastest growing segment in the with substantial revenue generation in the
last few years.
The food & beverage segment is further classified into six sub-segmented such as bakery products, dairy
products, canned food products, carbonated beverages, non-carbonated beverages and powdered mixes.
Growing popularity of potassium sorbate in the food & beverages segment is attributed to the capability of
potassium sorbate to improve shelf life of the food products. The personal care segment has also witnessed
substantial growth owing to the extensive use of potassium sorbate for production of shampoo, lotion and
cream.
The market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America
has shown major growth in recent years owing to the rise in the implementation of latest technologies in
chemical manufacturing sector, increase in the number of research & development activities in the region and
existence of well-established manufacturing infrastructure.
Asia-Pacific region is predicted to hold major market share in the potassium sorbate market with massive growth
in forecast period. Countries such as India, China and Singapore are leading the Asia-Pacific market with robust
growth in manufacturing sector, increasing demand from food & beverages industry, and significant investment
by leading industry players considering potential growth opportunities in the region.
The key players in the potassium sorbate market are APAC Chemical Co., FBC Industries, Inc., Parchem fine &
specialty chemicals Co., Wanglong Chemicals Co., Sorbic International plc, Jinneng Science and Technology
Company Ltd., ICIS Co., Tenengzhou Aolong chemical Co., Ltd., and Lubon Industry Co., Ltd.
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