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Duration – 1 year full time
– 2 years part time ( January or September start )
Entry requirements
A second-class honours degree or equivalent in a relevant subject or a Master ’ s degree in an appropriate subject . Exceptionally , equivalent professional experience and / or qualifications will be considered .
UK / Channel Islands fees
Full time : £ 11,400 Part time : £ 5,700 ( per year )
EU fees with our Transition Scholarship
Full time : £ 11,400 Part time : £ 5,700 ( per year )
International fees
Full time : £ 17,900 Part time : £ 8,950 ( per year )
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Digital Business Management MSc Gain the skills and practical experience you need to make an impact on the business world .
Learn to use real-time data to inform strategy and improve products and processes . Master technologies such as artificial intelligence , machine learning and blockchain to create ‘ intelligent enterprises ’. Investigate the frameworks , models , strategies and systems you can use to make effective , real-time decisions across a company ’ s internal and external operating environments .
Explore topics such as digital strategy and leadership , digital technology and innovation , digital transformation , and business analytics . Complete a digital business consulting project , working with a company in the UK or overseas , to develop and implement digital solutions . Explore our SAP Next-Gen Innovation Lab and see how businesses can use technologies and concepts , such as the Internet of Things , machine learning , blockchain , analytics and ‘ big data ’, to transform their products and processes .
EXAMPLE MODULES
– Business Analytics
– Customer Experience Management
– Digital Business Applications
– Digital Business Consulting Project
– Digital Strategy & Leadership
– Digital Technology & Innovation
– Digital Transformation
CONTACT TIME
You ’ ll have 10 – 14 hours a week in scheduled teaching activities if you study full time , or five – seven hours a week if you study part time .
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Digital Marketing MA Prepare for a career in marketing . Build on your general business background to develop your marketing knowledge .
Build on your understanding of business and prepare for the fast moving digital by growing your social media and digital skills , and specialise in specific areas of digital marketing . Discover marketing concepts and theories in classroom sessions , and apply your learning and skills with practical industry projects and simulations . Explore topics including big data , customer experience , social media , brand identity and reputation , marketing ethics , and sustainability .
Access opportunities to gain micro qualifications , such as Google Garage . Learn to apply your knowledge to real world situations through case studies , simulations and business projects . Apply your technical and practical skills to industry problems on a Collaborative Marketing Project , working with live clients and other students . Use the same data sources you ’ ll use in the workplace , with access to Mintel , Statista , MarketLine , Euromonitor International ’ s Passport and WARC , and graduate ready for a career in marketing .
EXAMPLE MODULES
– Essentials of Marketing
– Contemporary Issues in Marketing
– Consumer Insight and Analytics
– Social Media Marketing
– Digital Marketing Strategy
– User Experience
– The Collaborative Marketing Project
CONTACT TIME
You can expect about 12 hours ( six hours part time ) of contact time and classes each week .
Digital |
Duration – 1 year full time
– 2 years part time
Entry requirements
A second-class honours degree in a business subject or equivalent professional experience and / or qualifications .
UK / Channel Islands fees
Full time : £ 11,400 Part time : £ 5,700 ( per year )
EU fees with our Transition Scholarship
Full time : £ 11,400 Part time : £ 5,700 ( per year )
International fees
Full time : £ 17,900 Part time : £ 8,950 ( per year )
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igital Business |