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PL: As Villa Lumi is a company with great international influence, tell us what led you to start this process and how challenging it can be?
AS: Our internationalization process began in the 1960s, at a time when few companies had the status to do so, which allowed us to experience distinctive growth and acquire other know-how. However, markets change and with the entry of the digital era, although it is easier to reach customers, competition is much fiercer, which forces us to reinvent ourselves daily.
PL: In your opinion, what weight can internationalization have on a company compared to the national market? Is it worth investing in this direction?
AS: Unfortunately, in our area, a company that wants to remain active and with growth prospects cannot survive solely on the national market. Our market is very small, especially the luxury market, so investment in internationalization is essential, only this can guarantee and enable the continuity of our sector.
PL: Looking now to the future, what can we still expect from Villa Lumi?
AS: Villa Lumi will continue to work to present its customers with a differentiating product full of glamor and design.
" Iremos manter-nos activos, resilientes e a reestruturar estratégias de sucesso "
" Innovation is in our genesis and we never go off track, perhaps that's why they say we have very strong concepts across the 4 brands. "