PL: How important is exporting to your company and what is the difference with the domestic market?
FM: At the moment, compared to the domestic market, exports still represent a very small part of our business.
Our internationalization process started this year, we are investing in it and working to solidify partnerships and create close relationships with our international customers.
Our objective is to increase exports, without diminishing the importance that the domestic market had in the growth of Wonderlight.
PL: Since the beginning of 2020, companies have been going through several crises and difficulties. Of all these phases, which one do you consider to be the most complex?
FM: Our main difficulty was to maintain efficient production, responding to the requests we received during the pandemic.
Some members of our team were forced to be away to comply with isolation or accompany a family member they were in charge of, but the production had to continue to respond.
It was quite difficult, but with mutual help it was possible to keep the business steady and continue to move towards the objective of growth and internationalization.
ENTREVISTA / INTERVIEW
.17 | MAIO/MAY
"Our internationalization process started this year, we are investing in it and working to solidify partnerships and create close relationships with our international customers."