Portfolio. BHSAD In Transition | L5, Critical & Cultural studies | Page 9

demonstrated the methods of design of  products or services and in different industries allows
decision making which made it designers to participate in diverse teams which may bring
clear that nor market- a  variety of  perspectives and be able to make better collective
neither
competitive-
driven
approaches
allow business to perform socially
responsible products and services
decisions and produce more creative and responsible work. Case
studies including Alessi, Apple, Bang & Olufsen, Kartell, Philips,
do Sony, and Swatch, demonstrate how designers are becoming
not question the  existing values, key actors in terms of product innovation and strategic renewal
but only effectively support them. (Ravasi and Lojacono,  2005). Regarding the  pro bono projects,
On  the  contrary, they provide designers with the opportunity to take the initiative
correctly.
approach
These
approaches
offers
design-driven
a  new
vision
studying not the people’s needs, but
the  changing social and technical
context they live  in. The  primary
goal is identifying how this context
could be improved for better.
Moreover,
alternative
designers to 
responsible
initiatives
collaborations
in
professional
or
entrepreneurial ones.
In his article, “Design in the  transition phase: a  new design
were the  emergence of new design culture, Emerging design, that
for is building up with the  growing wave of bottom-up social
socially innovation. The main trigger of this new origin is design experts
ways
perform
utilizing not only their professional skills, but also improving
culture for the  emerging design” (2015), Ezio Manzini claimed
there
presented
and have a considerable influence over the project development
such
as
participation
networks
and
who have a  mix of professional skills, sensitivity, and cultural
and design tools that can be applied to problems of all kinds,
taking part in pro  bono projects. from the  traditional concept of a  product to the  co-creation
The  opportunity to collaborate with of a  social service, or proposals for new forms of democratic
a  company on  different categories representation•
9
The role of designers in value creation process
by Ksenia Semirova