Portfolio. BHSAD In Transition | L5, Critical & Cultural studies | Page 8

working
with
other
companies
(Verganti, 2018).
work. And  finally, it launches a  designer into a  leading and
strategic role with a  client (Peterson, 2018). Pro bono service
encourages provides designers with the  opportunity to take the  initiative.
designers to give half of their work Often, pro bono clients come to rely on designers for a broader
away for free (2014) and David set of services, so designers become as more as equal to executive
B.  Berman asks to spend at least and can play a leading role in determining the development of
10 percent of their professional time nonprofit organizations.
Matthew
Manos
helping repair the  world (2008).
They do not ask designers to work
for free, they just point out that each
designer can spend small amount
of  professional time to  develop
The personal values of designer
are the main trigger for new proposal
for a society.
projects. Design strategies, methodologies, tools, and language
Pro bono commitments by design can are evolving, due to how design professionals are addressing
be claimed as a  part of larger trend an  increasing range of social, cultural and environmental
driven by the desire of a professional challenges. In this paper, there was an attempt to show that one
to be more socially engaged. It is of the  most important impetus for socially responsible design
one of the  possible ways to provide may be attributed to designers’ personal values originated from
professional services to communities their background.
socially
responsible
and non-profit organizations which
may not be able to access these
services.
There was highlighted the importance of interaction between
the  designers’ personal ethical values and the  company’s level
of corporate social responsibility, and also identified that
On the one hand, unlike the legal designers play an important role in helping companies to access,
field, design is only beginning to put interpret and exploit knowledge of emerging socio-cultural
pro bono requirements into place, models and market needs. To support this statement, there were
that is the  reason these projects
have less expectations than those
that are commercial. On the  other
hand, pro  bono service offers very
practical benefits for designers apart
from the  emotional contribution.
First, it allows designers to start new
types of projects, to broaden their
scope of services, and network with
new industries and communities.
Second,
it
offers
the  potential
for  highly creative and innovative
The design-driven approach offers
a new vision studying not the people’s
needs, but the changing social and
technical context they live in.
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IN THE TRANSITION | DESIGN OF VALUES | 2018