Portfolio. BHSAD In Transition | L5, Critical & Cultural studies | Page 4

statement, it can be stated that science and technology. Those who offer the products with new
designers are taking responsibility values could support these changes or even initiate them.
for values offered to people.
Designers, as trained and skilled professionals, have
Definition of Socially
responsible design
(SRD).
As
marketing
and
consumer
behavior research shows, emotional
and symbolic aspects of products
are as important as the  utilitarian
ones. Back in 1959, Sidney J. Levy in
his fundamental article “Symbols
for Sale”, stated that people buy
things for not only what they can
do, but also for what they mean.
The  meanings express psychological
continuous attempts to enhance the  social and environmental
impact of their work. Since 1960s, the  range of field which
designers could focus on and research have been identified,
including green design, ethical consumerism, eco-design,
sustainable design, inclusive design, etc. (Fuad-Luke, 2009). It is
necessary, therefore, to note that these approaches illustrate
how the designers’ responsibility and the contribution they can
bring to society lifestyle and environment. Also, it needs to be
mentioned, that these approaches can be referred to as Socially
responsible design (SRD). The  existing literature on SRD does
not offer a  clear definition of this notion, therefore various
specialists use it according to their own liking and understanding
(Koo, 2016).
being that constantly change for The role of designers. They attitude and
aspiration to develop SRD.
a variety of reasons such as, economic, As it has been mentioned before, designers can directly and
politics, demography and, not least, indirectly influence the  environmental and social performance
and sociocultural aspects of human
1960’s
1970’s
1980’s
IN THE TRANSITION | DESIGN OF VALUES | 2018
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1990’s