Portfolio. BHSAD In Transition | L5, Critical & Cultural studies | Page 3

A
t present, design overall
is not about the  aesthetic
attractiveness of commodities and
the form transformation for the sake
of profit is no longer a  designers’
main task. These days design is
defined as an engine for innovations
including
novel
approaches
in
management practice. As a  result,
new business paradigms such as user
experience design, co-design and
design thinking have emerged.
creative sources. To sum up, the searching of ideas is no longer
the main priority of design, but value is becoming one of the most
important parts of creative processes. In other words, the basis
of design today is comprehension, not problem solving.
Therefore, designers could be inspired by anything
In his book, “Rise of the  Creative during the  idea development, but values creating process is
Class”, Richard Florida  researched underpinning on individuality and personal background that
that 30% of American professionals is based on experiments, professional collaborations and long-
use creativity as a  main source term social research. It reflects the perception of human behavior,
of  livelihood, which identifies them monitors changes of values, and most importantly provides
as a  creative class. Also, creativity the  direction of these changes. Designers have an  opportunity
is a  skill that can be developed to influence the  products creation by virtue of their role in
utilizing design thinking techniques. the  early stage of the  product development processes when
And finally, modern technologies the  most crucial decisions are made, including the  impact of
facilitate the  access to different these products on society and environment. According to  this
3
The role of designers in value creation process
by Ksenia Semirova