Portfolio 6 month marketing plan Pull and bear | Page 7

STRATEGIC AUDIT
2.1. Micro-marketing environment
2.1.1 Suppliers, manufacturers, intermediaries & consumers
Inditex’ s objective is to provide products of maximum quality for all their customers
as well as aspire to grow a business that will become sustainable. ‘The Code of
Conduct and Responsible Practices’ insists on obligatory principles that operate in
each and all areas of the business ethic within the company and with the
associates they work with.
Inditex's procedures are guided by and stem from their Code of Conduct. With this
in mind, they have developed strict health and safety standards within their
products such as, ‘Clear to Wear and Safe to Wear’ in addition to labour
standards placed by the Code of Conduct for producers and suppliers including
‘Tested to Wear’ and eco-friendly sustainable values like, ‘Green to Wear’. These
are the building blocks of Inditex’s environmental and economic strategy.
The promises Inditex strives to maintain means constantly keeping open lines of
contact with all Inditex’s colleagues, in order to provide access to necessary, clear,
comprehensive, and up to date information to enable stakeholders to assess the
company's business practices.
Assuring a living wage for all workers is one of the brand’s pillars in its management
of its supply chain. Inditex implements programs that aim to guarantee that living
wages are paid to workers in its supply chain. Inditex also forms part of a working
group created in 2013 by the Ethical Trading Initiative, in which it played a role in
drawing up general principles allowing wages on the supply chain to be increased.
The 1,725 suppliers and 6,298 factories that make up the Inditex supply
chain are in over 50 countries, enabling us to guarantee a wide range
of products for the customer, By the same token, near 60% of
production is performed by suppliers from areas close to the
headquarters and logistical centres in Spain.
Code for Manufactures and suppliers (Inditex Group, 2014).