Portfolio 6 month marketing plan Pull and bear | Page 6

INTRODUCTION
Business management summary
Inditex is known for being one of the leading international fashion
distributors in the world, it has eight commercial brands.
Inditex established the brand Pull & Bear in 1991 as a market
segmentation strategy. In the 90’s people were demanding a basic
fashion style. The consumer demanded fashion, inspired by
international trends that could adapt to their needs, with three key
objectives in mind: Fashion, price and quality.
Pull & Bear has evolved so much over the years. The brands current
ethos is to be up to date with social media, technology, social groups
and inspiring trends. This personality of the brand is reflected by their
collections and stores. Currently Pull & Bear have a network of over
960 stores worldwide in 71 markets.