Portfolio 6 month marketing plan Pull and bear | Page 19

3.2. Aims and objectives
For this product line the initial goal is to produce a product line of sports
merchandise online and in store from footballs to skateboards using the
push and pull theory.
The range is about sustainability. This collection has to last throughout the
year before a new collection is brought out. For this reason, production,
will be slow and
committed to quality rather than quantity.
Tangible- Pull & Bear will release a collection of campaign focused short
promotional videos for social media audiences as a sneak peak of the
new idea. With the
possibility of featuring a celebrity figure that will help generate more
interest.
Objective 1: The video will need to be posted around social media and
shared. The video must be posted throughout the day (three times)
morning, lunch and evening. The videos will need to be monitored by
how many views it gets and likes. The videos also have to be posted with
some relevance to the previous post or activity on social media.
Intangible- Pull & Bear continue to promote eco-friendly solutions about
their brand donating to sustainable third parties.
Objective 2: Encourage audience to get involved in charities, good will
causes and place tags on merchandise that promote recycling.