Portfolio 6 month marketing plan Pull and bear | Page 18

For this marketing plan, Pull&Bear will propose a new concept line of
merchandise which will be available online and then be extended into its
concessions.
The new concept will be promoted as a secret project on social media
where in the months leading up to the launch the brand will make subtle
hints to their followers on Instagram, Twitter and Facebook as to what the
project will be.
The concept will be called ‘PULSE’ by Pull&Bear. The product line will consist
of collections of sport accessories from footballs to bikes. What will make
this product line stand out will be the strict eco-friendly objectives to use
recycled and
sustainable materials. There is also a gap in the market for clothing stores
that also sell sports gear, usually you have to buy these separately. This line
will be called PULSE- the eco range. The merchandise will also work in
partnership with charities around the world.
The products will be determined by which collection customers prefer from
social media feedback.