Portfolio 6 month marketing plan Pull and bear | Page 15

2.3. SWOT SUMMARY &
STRATEGIC OPTIONS
The brand is
affordable for its target
audience,
the casual style
of the brand also
appeals to most young people.
After looking at the swot
analysis it’s clear that there is
room for improvement with
the brands business model as
well as the quality of the
products. For this marketing
campaign to succeed, it
needs to have a clear
purpose of sustainability and
relevance to the brand.
S
The garments, especially jackets
and coats tend to wear and tear
at the hem line when worn
frequently. This suggests that
during the factory process the
clothing is made rather quickly
due to the high demand,
Overall the quality of its
construction is not as resilient and
reliable as the brand claims it to
be. W
There are opportunities for new
concept ideas in store to widen
the brands merchandise. Ideas
include merchandise that could
relate to American culture such as
a range of longboards in store. O
The UK market is incredibly in high
demand for fast fashion, but
customers are also looking for
‘affordable quality’ brands such
as New Look & H&M are two to
mention that offer both quality
and affordability.
T