Portfolio 6 month marketing plan Pull and bear | Page 14

2.2.2 Trends
23 January 2017 Pull & Bear’s ‘Colorama’ collection displays the
latest trends for spring. Including bold designs, urban taste and bold
colours.
Pink for girls including frills, skirts, blouses and dresses and for the boys
key colours include orange, and references from punk aesthetics,
adjusted to fit urban customers, looking for embroidered shirts and
washed denim, as well as a hint of camouflage.
03 March 2017 Pull&Bear presents the season’s main trends in its new
editorial, ‘Future Spring’. This featured lively colours, modern silhouettes
and lots of denim.
Designs for women include tropical themes, flower prints and Vichy
checks. Oversize fittings, overlapped garments- corsets, tops,
manufacturing details such as sweatshirts displaying print messages.
Punk inspiration drives the designs for boys, this becomes apparent in
transgressive