YOU GO,
GIRL
Meet Hannah Fastov, The Force
(And Face!) Of Go Dash Dot
Words by; Bailey Beckett
Hannah Fastov’s fashion sense
and market savvy belie her young
age. Possessing confidence,
knowledge, and know-how
of a seasoned designer, it’s
hard to grasp she’s not yet 30
(and looks ten years younger).
But this mogul-in-the-making
knows her stuff. As the CEO
and Founder of Go Dash Dot,
Fastov, who previously worked
in merchandising and product
development for Brooks Brothers
and Rag & Bone, has created a
virtual market for something truly
versatile: stylish bags for women
that started for fitness enthusiasts
and soon evolved as chic ways
to carry regular day-to-day items,
materials for work, clothes for the
weekend, sweats for the gym,
Polo De’Marco July 2020
even days at the beach. It’s
for a woman who “work,”
“work out,” and “go out,” she
says. With a collection that
includes totes, backpacks,
cross bodies and her own
signature “puffle” (a reimagined
duffel worn as a hand
or shoulder bag or crossbody),
Go Dash Dot has generated a
fanbase (including a few dudes
who like the backpacks), brisk
business and retailer base (hello,
Neiman Marcus!) Polo De’Marco
caught up with the straight-talking
entrepreneur, who grew up in
Westchester and now lives on the
Upper East Side with her husband,
over a brew at Java Girl.
Describe Go Dash
Dot
Hannah: At Go Dash Dot, our
ethos is simple: to create smart,
sophisticated bags for the
woman who does it all. Our
collection of bags offers the
perfect combination of fashion
and function. With separate
compartments for footwear,
laptop, laundry pouch, cell
phone, and additional pockets
for all the necessities of life, the
bag is machine washable. We
believe you should always carry
your independence.
What inspired this
idea?
Hannah: Go Dash Dot is the
result of my quest for the perfect
carryall bag. After starting my
career in the fashion industry, I
realized that if I wanted to work
out, go to work, and see friends
or family, my day had to start at 6
am end at 10 pm, and required
a lot of stuff. But I hated having
my shoes thrown in my bag
next to my lunch, my dirty gym
clothes on display, and my water
bottle always opening in my bag.